5 Strategies For Generating Website Traffic

Website Traffic Strategies For You To Consider

I’m sure you’ll agree that it is pretty important to have a decent flow of regular, targeted traffic to your website. After all, there is little point in having a website if nobody ever sees it!

This is by no means a comprehensive list, but here are 5 strategies for generating website traffic which you might want to consider using:

  1. Get Involved with Social Media

There is simply no getting away from social media tools such as Facebook or Twitter. The key to success with this method is to attract potential prospects to become your followers and then also tell them about your websites. You can use a tool such as http://bit.ly to track how many people click on your links (this is an excellent tool which provides real time statistics).

  1. Submit Your Website to Directories

This probably isn’t going to drive much website traffic in itself but it does have excellent SEO benefits. By submitting your website url to site directories you will build up a number of backlinks to your website. This can help your ranking in the search engines (ie. How high up the search results your site appears when people search for specific keywords.)

  1. Take Part in Giveaways

A giveaway is a special website, usually only live for a specific period of time (for example 30 days) where people come together to exchange freebies. Giveaways are a great strategy for generating website traffic. Simply create or source a good information product (for example a report) and then include links back to your websites within the content. You can also ask people to sign up to your mailing list to download the product, thus increasing your subscriber numbers at the same time.

  1. Viral Marketing

This is one of those strategies for generating website traffic which is often overlooked, and yet it remains one of my favourites. The beauty of viral marketing is that it works on autopilot for years to come. The easiest way to launch a viral marketing campaign is by creating a free report (which includes links to your website within the content) and then distributing it to people online. Offer people giveaway/resell rights and encourage other marketers to sell or give away your report. The key to success with this method is making sure that the content you provide is valuable and making it as easy as possible for other marketers to pass your report onto their customers (e.g. give them a ready made sales page).

  1. Paid Solo Ads and Adswaps

Fancy an instant surge of traffic to your website? Strike a deal with another marketer to email their mailing list about your product or site. If you have a list yourself you could do this as an adswap, or if you don’t have a list (or just don’t want to email it for whatever reason) you could pay for a solo ad. This is simply where you pay someone to email their list promoting your product. The most important thing to remember if you decide to use this strategy is that you need to be very careful about who you buy the solo ad from. Is their list responsive? Will their subscribers be interested in your offer? Find out the average click rate of the mailing list and ask about the type of subscribers they are. How was the list generated? Etc. Choose wisely and you can achieve excellent results. Get it wrong and you might be extremely disappointed!

5 Ideas for Increasing Website Traffic For Free

Increasing Website Traffic For Free

Increasing the number of visitors your website receives doesn’t have to be expensive. Below are 5 ideas for increasing website traffic for free:

1.    Start a Blog

Blogs are a great way to boost traffic to your sites. Search engines love blogs because they contain regularly updated, current content (or at least they should do!) and thus they tend to rank well in search results. Blogs are also a great way of demonstrating your knowledge and if you can build up a loyal following they can be an excellent source of free traffic. You can place links within your blog posts or include banners or adverts down the side, on your resources page or ‘about’ page, etc.

2.    Recruit Affiliates

Imagine having an army of people all working to drive traffic to your website. Well, that’s exactly what affiliates can do for you!  Let other people do all the hard work for you and in return you pay them a commission when someone buys something from your website through their affiliate link.

3.    Start a Mailing List

Your own mailing list gives you the ability to drive traffic on tap and is one of the best ways of increasing website traffic for free. If you have a decent sized list you can simply send out a broadcast email and get an instant surge of clicks, or you can set up an autoresponder series and have it drive traffic for you on autopilot.

4.    Arrange Adswaps

Having a mailing list gives you access to this wonderful method. Adswaps have become increasingly popular in recent years and they can be a highly effective traffic generation strategy. Basically you find another marketer with a mailing list and arrange for them to tell their subscribers about your website in exchange for you emailing your subscribers about their website. If you can find someone suitable to swap with (they must be in a similar market) adswaps can provide an instant surge of traffic to your site. The drawback, of course, is that you need to regularly arrange adswaps in order to keep the traffic coming.

5.    Write and Submit Articles

Writing and submitting articles is one of the oldest traffic generation strategies. Basically you write unique articles and at the end you include a resources box with a link back to your website. Doing this generates you backlinks which will improve the ranking of your site, together with generating direct traffic from people who view your articles. Simply submit them to article sites such as EzineArticles.com or use them to create a content site.

As always please leave your comments and thoughts below.

Comments (2) Posted in: Traffic Secrets — Tags: , , — Craig Dawber @ 12:46 pm
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