What’s New for Internet Marketing in 2015?

So, right about now your newsfeed is probably littered with predictions
for internet marketing in 2015, ringing in the New Year with “insider
knowledge” in your pocket, blah, blah, baitclick. What a drastic change
from each one of the past ten New Years blog trends, no? Do you want to
know what is going to happen with internet marketing next year in no
uncertain terms: the same thing that is happening right now.

The Most Exciting Prediction in the World

Here it is: trends are going to continue; they are not going to reverse.
Things that are working right now are going to continue to work and
slightly change as the weeks turn into months. Things that are not
working any more will stop being used. If something new comes out that
works, people will start to move towards that tool/technique.

Brilliant, no? Actually, what I’m really trying to get at here is that
the current trends are only going to get more in-depth. And as for new
trends, you’re going to have to keep your ear to the ground and your
eyes to blogs to follow them. Don’t rely on a once a year prediction
blog to set your internet marketing strategy for 2015, this is the age
of real time pivoting and actionable metrics. If you aren’t plugged in
24/7, you’re run the risk of missing out on something big and falling

If Marketing Trends Were Ponies Which Would I Bet On?

But if you are really dying to know what I think about the marketing
trends that will be the hottest in this upcoming year, I guess I can put
in some picks for you, but as I said, your best gauge for next year’s
success is your own intuition and your own research. After all, isn’t
it your money and livelihood on the line?

– Mobile marketing will continue to be on the top of everyone’s “must”
list but honestly, unless you’re running a huge website, I’m going to go
ahead and tell the truth: every one has been predicting this trend for
the past four or five years. When are we “there” and not “striving for
there” already? If your site isn’t mobile-friendly by now, chances are
you’re not in business.

– SEO will continue to be blurred along with content creation and social
media. What we have now is a digital marketing operation that is
focused on driving traffic and sales. Or conversions. Or whatever you
want to call them. The point is, the once finely delineated departments
of internet marketing are all lumped together. Watch for this mixed
cauldron to continue to be stirred until unrecognizable as separate

– Content will still be king. SEO will still be dead. Everybody will
continue to say it and argue about it, but the fact remains that the
more quality content you have that is written for your customers and not
for search engines the better ranking and sales you will have.

– Metrics and analytics will continue to be super-important as well
real-time pivoting, so if you aren’t paying attention to what customer
behavior yet, your time is rapidly drawing near to being “too late.”

Now, before you say there was nothing of value there, remember what I
said earlier. You are the only one who can bring value to your internet
marketing and it’s not going to come from the predictions of a quick
email on 2015 internet marketing trends. I don’t care who writes it,
the fact of the matter is, you have to pay attention year round if you
want to get to the heart of the matter.

Of course, no matter what turns out to be the next hot trend in 2015,
you can never go wrong by keeping your focus on building your email

By the way, my favorite autoresponder company to use is Aweber,
deliverability is, the price is right and the service is second to none!

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Guidelines for Growing the Opt-In List

Money TargetGrowing the Opt-In List

It requires dreadfully hard work to build a robust, responsive and high-quality mailing list. Just flooding thousands of emails to the list of recipients in the database won’t do the trick. The truth is that acquiring email addresses is just a small part of the large process of email marketing. It is very important to realize that the company should build an individual relationship with every person behind the email address. If the starting is wrong, every chance for building a rewarding relationship with the subscribers is instantly killed. And on the other side, if the company proves itself worthy to its list of subscribers, then many happy years lie ahead for both the parties.

For list building some key components need to be kept into account like the method of acquiring the email addresses, how new subscribers should be welcomed, and how the relationship is maintained after the opt-in process. Acquiring the list of addresses is the easiest part of list building. But the basic rule here is to take explicit permission from the owner to send emails. Violation of this rule is going against the U.S. CAN-SPAM law regarding commercial email. This also leads to breaking of the relationship with the customer.

Addresses can be collected by online and offline means. Links for email opt-in should be posted on every page of the website, including the registration page and every transactional page. Paid search can be used to reach elevate the position in search engines results. The land up page should include a vivid link to the sign up page. Alliances can be searched who have a similar or a complementary business so to promote one’s company in return of promoting the other company. Incentives such as email only discount and free shipping can be offered to increase the subscription list. If the list is being rented from another organization make sure the list contains subscribers which have given permission. Offline means include collecting email addresses from visitors to the company, trade show or on-site. Email addresses can be asked for in appropriate situations by the customer support employees and telephone sales workers. Links for subscription can be posted in all printed material such as newspapers, flyers, magazines, bags, store signs, customer survey and feedback forms, catalogs, etc.

The next important step is to welcome the new subscriber. Because of the flood of emails filling one’s inbox, it is a tough to make one read the email and trust in it. A welcome message, with appropriate content, helps in building the relationship of trust with the subscriber. In fact, a complete welcome program must be build for this purpose. Welcoming a subscriber actually starts from the website’s registration page. This page should clearly explain the content, benefits and frequency to the subscribers. The opt-in page should be easy to navigate and shouldn’t be bothersome with numerous questions to be answered. For start four fields are sufficient: first name, last name, email address and format preferences. The other information can be collected via optional forms. After sign-up a thank you page must pop up immediately. This doses the confirmation job and leads the subscriber to the optional form. Next, a welcome email should be send to the customer. This email will not only build up the initial trust but will also check the validity of the email address. This email should include links to optional forms and the detailed preference page. It can also contain the subscription benefits and sample of the past best newsletters.

The next step of relationship management is the most important and delicate phase because of the personal relationship with every subscriber. If it is not taken care of properly, all the effort taken to collect email addresses for subscription list will be wasted. The subscriber’s preferences must be honored in order to expand the email program. The trends in bounces, inactivity and unsubscribing can be noted by the list statistics. Occasional special offers and surveys can be created for sustaining the interest of the readers. People who haven’t opened the emails for a long time should be concentrated upon, especially. Send follow-up emails and query messages.

Opt-in list building takes lots of time, energy and dedication. Certainly all the effort is worth it in the end, which can be seen by the healthy growth of the mailing list.

Inbox Supremacy

Why You Should Be Testing Your Emails

mailboxEmail Marketing – Testing Emails Effectively

The big picture, which is missed by many marketers, about email is that apart from being cheap and quick, it gives the ability to find what works and what does not. It is inexpensive and offers more information to the subscriber than direct mail and the turnaround time is decreased from weeks to hours. Yet, very few marketers invest time and efforts to test drive their eNewsletters and emails. Many of them will question whether the effort made is really worth it. If the order button is shifted from the bottom of the page to the top of the page, where it is more visible, the click through rate goes up by fifty percent. With such results, the effort is worth it. With hundreds and millions of dollars involved in email marketing, money cannot be thrown away like that.

The only way to know about offers and topics which work for the audience is by testing. Testing can be carried out on preferences, emotional triggers, reaction towards subject lines, do they like short or long formats, or do they like text or HTML format. Valuable information about the audience can be learned by variable testing.

Basics of the emails can be started with like the simplest portions of the emails can be formatted. Most of the emails aren’t read because of faulty HTML code. Emails should be tested in different types of email applications like Yahoo or Outlook. By doing this a drastic change can be observed in the overall response rate. Testing should be kept in control. Sometimes marketers get so overwhelmed that they test the whole email at once. If two completely different versions of the same email are send out to different groups, there will be no clue to what actually worked and what didn’t. Therefore it is necessary to pick a single element to be tested at a time and then observe the response of the audience to that particular variable before testing another variable.

Timing is also important when sending out emails for testing. When sending multiple test emails, the time of sending them out should be considered. It is to be seen whether the emails can be sent at the same time, same season, etc. This also includes the testing on more than one variable at a time. According to researches, Wednesday is the best day for getting responses. Other statistics say that at least thirty to fifty responses are required to make a good decision. Some percent of these responses can be confusing, but nearly ninety percent of them will be accurate. The list of elements can be further divided into smaller list and the individual list can be concentrated upon.

Testing doesn’t mean just taking the grade. It means that we should get the grades or results and learn from it. If something is wrong in the email, the correction should be sought out. When the email marketing efforts are put to test, the goal of this testing procedure is to test one or more elements or variables, the results must be analyzed and the lesson learned should be put to application. Otherwise, it is a waste of time and money to test. And when the results are ready, the marketer should know how to apply the new found knowledge.

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Comments (0) Posted in: Make Money Online,Tools & Resources — Tags: , , , — Craig Dawber @ 10:42 am