Optimize Your Blog For Search Engines Today

Blog TrafficSearch Engine Optimization Techniques For Your Blog

Bloggers who are interested in building high traffic to their blog and maintaining a successful blog should pay particular attention to search engine optimization techniques which can help to improve the search engine rankings of their blogs. Search engines all employ some type of ranking algorithm (Check out my Pro Blogging Secrets if you want to find out more) which is used to determine the order in which blogs or websites are returned when an Internet user searches for information on a particular topic. There are a few tips though which can be useful with most search engines. These tips include using relevant keywords, generating back links to your blogs and using image tags in a beneficial way.

How Else Can I Stress The Importance of Keywords?

The use of relevant keywords  or cousin keywords in blog posts is one of the most common and also one of the simplest ways to optimize search engine rankings. However, not all bloggers agree on the best ways to use relevant keywords to optimize search engine rankings. Some bloggers believe keywords must be used often to create high keyword densities while others believe using keywords at lower densities of 1%-3% and paying attention to placement of the keywords is the most worthwhile strategy.

Regardless of the keyword strategy a blogger chooses to employ, all bloggers can benefit from researching relevant keywords. They may have a blog which pertains to a general subject such as golfing  but may not be aware of the search terms typically used by Internet users when researching this subject. Fortunately there are many programs available which generate related keywords for a particular time which provides the blogger with other keywords they should consider incorporating into the blog. For the example of a blog pertaining to gardening the blogger may want to use additional keywords such as “How to improve golf swing” or “Golf Swing Tips” to attract more interest from search engine users.

Did I Say Back Links Are Really Important Too?

Back links are also another common factor used in search engine ranking algorithms. Many search engines consider the number of back links pointing to a website as well as the quality of the blogs or websites which provide these back links. This means the search engine rankings of the website which points to your blog could influence the amount of weight the back link contributes to your own rankings. This is because some search engines consider higher ranking websites to be more valuable than other websites which do not rank well and therefore reward websites receiving back links from these high ranking websites quite favorably.

Some search engine algorithms also consider whether or not the back links are reciprocated or not reciprocated. In these cases non reciprocal links are usually considered to be more valuable than reciprocal links. Also, back links which come from link exchanges or link farms are typically not considered to be very influential to search engine rankings.

Using Images To Improve Your Ranking?

Bloggers should also be aware that any pictures used on their blog can be used to improve search engine rankings with some search engines. This aspect of search engine optimization is often overlooked because many bloggers believe the pictures are not viewed by search engines. While this is true the search engines do crawl the code of the blog in addition to the content on the blog. This means the search engine will view the information provided in the image tags (which many bloggers neglect).

Bloggers can take advantage of this by using the image tags to provide relevant keywords which can bolster search engine rankings. However, care should be taken to ensure the keywords used in these tags also accurately describe the image because blog visitors will often see the text included in these tags when they scroll over a picture on the blog.

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2 Responses to “Optimize Your Blog For Search Engines Today”

  1. KreCi says:

    You are so right. Back links, back links and one again back links. It is the key for high search engine traffic. And you are right about images. I always rename them to fit keywords and use title and alt tags.

  2. Interesting article you’ve got here… luckily I stumbled across this while looking for something else. Will be adding this site to the list of regulars

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