Using Giveaways To Build Your List

Using Giveaways To Build Your List

Using giveaways to build your list is becoming an increasingly popular method, and providing you do it right it’s easy to generate a large amount of subscribers in very little time.

A giveaway event is basically a website where marketers upload products for other people to download for free. These products can be anything – eBooks, short reports, audio products, video products, etc.

In order to gain access to the products, people first have to sign up to the giveaway event (so the organiser of the giveaway gets to build their list) and then people also have to opt-in again to download any individual product (so the person who puts the product on the site gets to build their own list.)

Contributing a free product to a giveaway event can therefore be very lucrative. People sign-up to giveaway events because they’re looking for free products, and if you can provide a product that people want then you should generate plenty of new subscribers.

The most important thing is that you give away a QUALITY product. Many people upload products to giveaway events that are outdated, tired, and are generally rubbish.

You can’t offer crap. Sure you’ll get opt-ins, but if the product is rubbish then people will very quickly unsubscribe.

The other thing to consider is the quality of the giveaway event. Some giveaways seem to be put together in a great hurry, look very unprofessional, and have lots of rubbish products. Do you really want to be associated with a giveaway like that? Probably not.

It’s a good idea to promote the giveaway you’re participating in. By generating referrals to the giveway you will in most cases help your product appear more prominently in the giveaway. On some sites it is a requirement that you generate a certain amount of referrals before you are allowed to contribute a free product.

If you’d like more information on giveaways the following Push Buttton Giveaways might be quite helpful –

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Comments (9) Posted in: List Building Tips — Tags: , , — Craig Dawber @ 9:10 am

9 Responses to “Using Giveaways To Build Your List”

  1. Carol Smith says:

    The last paragraph seems to sum it up for me. For the individuals who have “NO” list, that start up can be very difficult. It is very frustrating to enter a giveaway, even pay for an upgrade but then not obtain signups via your link.

    Anyone having suggestions on how to solve this should pass a tip on.

  2. Craig Dawber says:

    Thanks for the feedback Carol, you should really start joining giveaways as you’ll pick subscribers anyway without promoting and then you’ll be able to mail the subscriber do get about your own and sites etc…

    you could even do a blog post about how your list building efforts are going via the giveaways you have joined, leave links to the giveaways you joined…..then send an email to that small list you have build letting them know about your new blog post in a hope they will join the giveaways also πŸ™‚

    You have a perfect opportunity to do this as I know your a member of


  3. Kathy Dobson says:

    Hi Craig,
    Loved your post because I am a firm believer in Giveaways…
    they are the biggest thing that built my list last year.

    I haven’t done any yet this year because I’ve been busy with projects…just like you…but I will be in Stephanie Mulac’s huge Giveaway coming up πŸ˜‰

    After cruising around on your site, I see your content is awesome. I am glad to see we have someone like your posting valuable information again…

  4. Craig Dawber says:

    Hi Kathy,

    Yes giveaways are a great way to build your list and get your name out there at the same time πŸ™‚

    Thanks for your comment


  5. Mandy Allen says:

    Hi Craig,

    Great post, and something we were all talking about on Saturday at the meet up. I had a great list last year from a giveaway, reported at the meeting that I had never sold a product to anyone on that list, then came home from the meeting to find a sale from my latest mail out! I’m now completing a few products I’ve had on the back burner to enter the next few giveaways. It’s all go!

    Very nice to meet you at the weekend. I learnt so much I intend to go often.

    Enjoy the journey.


  6. Craig Dawber says:

    Hi Mandy,

    Congratulations on making your sale from your list, some people never get to that point so well done!

    Let’s use that as a snow balling effect and build your list and make more sales….One thing I would advice is that when your building your list giving away freebies you should always upsell them straight away with an offer then syphon them off to another list so you have a list of buyers and not just freebie seekers.

    I wish i’d done that from the start as it’s had a big effect on my income levels since I started doing it πŸ™‚

    Yeah great to meet you also at the weekend πŸ™‚


  7. Sanya says:

    Hi Craig,

    you have great, Awesome Content here. Nice work. I’ll be back soon to learn some tricks from you. Thanks for that.

    Sanya recently posted..How Mobile Marketing Can Be Beneficial To Your Business

  8. Craig Dawber says:

    Glad you like it Sanya, nice blog you have as well πŸ™‚

  9. Dawn Kay says:

    Hi Craig

    I think if you enter a new product into a giveaway you’ve got a better chance of getting more sign ups because yours will stand out more.

    Don’t you just get fed up of joining a giveaway and you see the same old stuff again and again I know I do.

    Good to see you’ve started blogging again. Did Randy’s meet up give you a push?

    Dawn Kay recently posted..Sally Neill – What Would You Do Differently And Why

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