Are Your Marketing Tools Helping You Reach the Right People?

Marketing is all about reaching the right people at the right time.
Unfortunately that can turn into a guessing game if you don’t have the
right tools. The marketing tools that we use are essential to our
success so if you’ve just been “winging it” or going on intuition,
you’re only selling yourself short.

Use Marketing Tools to Reach Your Audience

Here are some of my personal favorite marketing tools that will help you
find the right people to get your message, product or service in front
of. Of course, you will need to know your target demographic first, but
after you do, these tools will help you engage with the right
influencers in your industry, the most active fans and most of all, your
motivated buyers.

1. Lead Social. While you will have to pay to use this social media
tool, it’s one of the best in the game for anyone marketing on Facebook.
What it does is it measures your Return on Investment (ROI). Your
Facebook ROI is crucial for your budget so if you aren’t reaching the
right people, then you’re just throwing money out the window. Lead
Social works by assigning a monetary value to each of your Facebook ads
and regular posts. In addition, Lead Social highlights users that are
engaging with your content the most, giving you an opportunity to reach
out to them, follow up with them, thank them, whatever. What you get is
real time statistics on how much value you are getting out of each of
your posts and ads. Then, just replicate your most valuable posts and
ads (and boost them) so you reach people in the places it does the most

2. Tactics Cloud. This is one of my favorite Twitter tools of all time
because it lets you target any person you want on Twitter. Find
relevant users and follow them for follow backs. You can search for
groups of users by location, keywords, who they’re following, who is
following them, etc. Essentially, this is the ultimate search tool for
Twitter marketers, giving you a direct route to the people you need to

3. Little Bird. If you are trying to build relationships with
influencers in your industry, Little Bird is the tool you need to find
them. This shows you who you should be following as well as people that
should be following you. Basically, you can think of this tool as a
matchmaker, all you have to do is reach out and build the relationship.

4. GroupHigh. My final tool for reaching the right audience that I keep
in my belt is GroupHigh. While this is another paid tool, it’s a
valuable one. This gives you an enormous database of bloggers from
which to search and the ultimate search tool to do it with. You can find
the bloggers that you need to get in contact with, get their contact
info and keep up with all of their latest posts. GroupHigh also lets
you track your outreach efforts and relationship building.

All in all, I highly recommend all of these tools if you’re really
trying to reach the right people in your industry and your target
demographic. Of course, if you’re not on Twitter, it doesn’t make sense
to get a Twitter tool and the same goes for Facebook tools with
Facebook. But it serves your best interest to check out the tools that
are out there for each social media platform you are on and beyond.

And no matter if you’re getting traffic from social media or anywhere
else it’s vitally important that you’re always tracking all of your
links which allow you to automatically track conversions and profit/loss
down to the link.

One of the easiest tracking softwares to use is called Ad Trackz Gold.

Click here to check it out:

Comments (0) Posted in: Tools & Resources,Traffic Secrets — Craig Dawber @ 10:08 am

Linkbuilding For 2015: Express Links vs Implied Links 101

It’s been recently discovered that Google has submitted a patent that
should change the way linkbuilding is done in a drastic manner. We’ve
all been aware of the linkbuilding penalties that Google has been
handing out for the abuse and misuse of links, so it’s no surprise to
see them taking action. In fact, this has been coming for a while, it’s
just unclear how many people truly expected this kind of superb fix:
implied links.

Under our current understanding of linkbuilding, ‘express links’ are the
only types of links that are beneficial to a site’s ranking. An express
link is your standard link that leads back to the webpage by embedding
(or just plain pasting) the URL on a page. For example, is an express link. These are the links that are
being used in negative SEO and link building schemes, as well as by
honest internet marketers like you and me.

Enter the Implied Link

But now, Google is poised to swing the emphasis from express links to
what are being called ‘implied links.’ Implied links do not actually
have to include the URL to the website, they are simply implied by the
mere mention of the website (or brand, product, service, etc.). This
means that mentions and citations are going to be the next wave of
linkbuilding, mostly because they are much harder to manipulate in order
to score higher rankings in the SERPs.

This isn’t to say anything of nofollow links, we expect these to stay
pretty heavy in the algorithm, but just to say that implied links are
going to weigh a lot more than express links. Granted, this is mostly
educated speculation right now, but the patent filed by Google certainly
makes it clear that implied links are a real thing and will matter.

Reference Queries and Brand Mentions

But the changes aren’t stopping there. Not only does the Panda patent
talk about express and implied links, but authority calculation will now
also be affected reference queries. This is essentially a road map that
starts with a very specific query that ends up in a very specific
location. In other words, if 80% of all queries into “soda pop” end up
on Coca Cola’s page and not Pepsi’s, Coca Cola will benefit from the
reference query weight of “soda pop.”

This helps ensure that Google is directing searchers to the right pages
by sending them to the places that others have found success. This
determines popularity of the page by query entry, thus adding to the
authority of the site. Basically, this is just another way to improve
the visitor experience so keep focusing on making sure you are giving
your audience exactly what they want. The better you answer their
questions and meet their needs, the better your reference query scores
will be.

As for brand mentions, this is just another term for implied links.
They are also called mentions and if you want your brand to carry
authority, you simply need other sites to talk about your brand and/or
website. This is going to change the outlook on blogging since now you
don’t really need anyone to place an express link in their blog, only
talk about you as an authority or in some similar form.

If you want to do link building the right way (that won’t get your
banned or penalized by Google), you’ll want to follow the Advanced Link
Building Course.

Click here to check it out:

Comments (0) Posted in: Tools & Resources,Traffic Secrets — Tags: — Craig Dawber @ 7:46 pm
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How to Fix a Broken WordPress Install

While WordPress is easily the most simple to use and complete blogging
platform and content management system out there on the market, it does
have a few major flaws. One of them in particular can be extremely
frustrating to deal with and that’s when the software breaks down.
WordPress is software so just like any other software program, yours can
stop working and create all types of problems for your marketing

When WordPress “breaks,” the culprit can be any number of things: faulty
plugins, corrupted files, problems in the database, etc. The good news
is that most of the time, your data will remain unharmed, it’s just that
your blogs and/or site won’t be visible to the public (meaning no sales,
which is equally bad!). The even better news is that it’s super easy to
fix a broken WordPress install. Here’s how.

Back Up Your Blog

The first thing that you want to do is to back up your entire blog and
site. You can back it up on an external hard drive, use the wp-backup
plugin or even just copy/paste all of the content into documents or
notebook. This is to protect you in case you make a mistake while
fixing WordPress. The last thing you want is for all of your data to go

Be sure to back up the following:

– The /wp-content/ folder

– The database from your blog

First Check: Disable Your Plugins

After you back up your data, the next step is to start checking to see
where the problem is coming from. Just about everyone who uses
WordPress uses plugins as well, mainly because they add some killer
features and make the site more functional. But they also can create a
ton of errors causing nothing but blank, slow or error pages to both you
and your visitors.

Here’s what you do:

– Go to your admin page and navigate to the plugins screen. Select all
of the plugins and then click to disable them. (Note: If you can’t get
to your plugins page, FTP into your blog and then rename the plugins
folder so that the next time you start it up, all plugins will be
deactivated. Simply rename the folder back to plugins to bring them back
and then enable them one at a time to find the problem plugin)

– After you’ve disabled all plugins, make sure the problem you are
having is gone. If so, it was a plugin creating the problem (if the
error persists, go ahead an enable all the plugins and go to the next

– If the plugin is the problem, enable each plugin one by one until you
find the problem plugin

– Check to see if the problem plugin has an update. If not, you will
need to remove it and try to find a similar plugin that doesn’t cause
the problem

Check Two: The Config File

If you are seeing an error message stating that you “Cannot Connect To
Database,” chances are your blog isn’t loading up at all. Here’s what
you do:

– FTP into your blog and then find the wp-config.php file

– Make sure that the database name, password and user name are all

– If they are not, change them. If they are correct, get in contact
with your web host and ask if any changes have been made to the database
or if any issues have been reported

Check Three: Reinstall Your WordPress

If you are still having issues, it’s time to reinstall WordPress files
to wipe out any corrupted files. You can do this with every file you
have and not cause damage to the blogs content except the /wp-content/
file. Do not reinstall the /wp-content/ directory!

– Log into WordPress and go to Tools. Hit “Upgrade” and then select the
option for reinstalling

– This uses the updater that is built into WordPress to reinstall all of
the core files but won’t damage any of your plugins or themes

– If your WordPress updater isn’t working, you will need to upload all
the files by FTPing into your blog. Delete old files and then upload
the new ones. Remember not to touch the /wp-content/ file!

If your problem still persists, head over to the WordPress support

For a simple to use plugin to backup, clone & protect your WordPress
blogs check out Backup Creator .

Click here to check it out now:

Comments (0) Posted in: Tools & Resources,Wordpress Tips — Craig Dawber @ 9:05 am

How To Monitor Website Traffic – The Best Free Tools

The ability to monitor website traffic is absolutely essential if you are serious about growing your online business and you have the desire to increase the amount of visitors you receive.

Being able to see where your visitors come from, how long they spend on your website and what content they view etc gives you an absolutely invaluable insight into what is working (and what isn’t) in your business right now…

Let’s say you check your statistics and find that one particular traffic source (for example the Warrior forum) has sent 500 people to your website in the last two days. That’s a pretty hot source and it shows you that you should probably spend some more time promoting your site on the Warrior Forum. You also notice that from that traffic source 100 of them signed up to your mailing list on the homepage – this indicates that the traffic this website is sending to you is pretty targeted and that they are definitely interested in the content you are providing.

Here are the best free tools to monitor website traffic.

  1. Google Analytics

This is probably the most well known tool of them all and it provides an excellent level of information. You simply insert some code onto your website (Google provides this for you and it is very easy to install) and from that the system tracks visitors to your site. You can get a general snapshot of your sites traffic, as well as more detailed information such as referring websites, visitor locations, time spent on your website, average page views, the top performing pages, etc (the list is almost endless.) Google Analytics also has the advantage that it links in nicely if you are using Google Adwords to promote your website.

  1. StatCounter

This is another pretty well known and (in my opinion) excellent tool. StatCounter provides a similar level of information to monitor website traffic and has its own special features too. It works in a similar way to Analytics, so it is pretty simple to set up.

  1. Your Hosting Account

Many hosting accounts come together with a tool already installed which will monitor traffic to your website. The advantage here is that it is all built into your hosting package and there is often no need to install any tracking code (useful if you feel especially daunted by the process of doing so.)

Whichever tool you use (and there are many others besides the ones I have mentioned) the data it provides you is very useful indeed. Look for overall trends and analyse how visitors interact with your website. Doing this on a regular basis can improve the performance of your website in a big way.

As always please leave your comments below as I love to hear your feedback.

Comments (2) Posted in: Tools & Resources,Traffic Secrets — Tags: , , , — Craig Dawber @ 2:08 pm
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