What’s New for Internet Marketing in 2015?

So, right about now your newsfeed is probably littered with predictions
for internet marketing in 2015, ringing in the New Year with “insider
knowledge” in your pocket, blah, blah, baitclick. What a drastic change
from each one of the past ten New Years blog trends, no? Do you want to
know what is going to happen with internet marketing next year in no
uncertain terms: the same thing that is happening right now.

The Most Exciting Prediction in the World

Here it is: trends are going to continue; they are not going to reverse.
Things that are working right now are going to continue to work and
slightly change as the weeks turn into months. Things that are not
working any more will stop being used. If something new comes out that
works, people will start to move towards that tool/technique.

Brilliant, no? Actually, what I’m really trying to get at here is that
the current trends are only going to get more in-depth. And as for new
trends, you’re going to have to keep your ear to the ground and your
eyes to blogs to follow them. Don’t rely on a once a year prediction
blog to set your internet marketing strategy for 2015, this is the age
of real time pivoting and actionable metrics. If you aren’t plugged in
24/7, you’re run the risk of missing out on something big and falling

If Marketing Trends Were Ponies Which Would I Bet On?

But if you are really dying to know what I think about the marketing
trends that will be the hottest in this upcoming year, I guess I can put
in some picks for you, but as I said, your best gauge for next year’s
success is your own intuition and your own research. After all, isn’t
it your money and livelihood on the line?

– Mobile marketing will continue to be on the top of everyone’s “must”
list but honestly, unless you’re running a huge website, I’m going to go
ahead and tell the truth: every one has been predicting this trend for
the past four or five years. When are we “there” and not “striving for
there” already? If your site isn’t mobile-friendly by now, chances are
you’re not in business.

– SEO will continue to be blurred along with content creation and social
media. What we have now is a digital marketing operation that is
focused on driving traffic and sales. Or conversions. Or whatever you
want to call them. The point is, the once finely delineated departments
of internet marketing are all lumped together. Watch for this mixed
cauldron to continue to be stirred until unrecognizable as separate

– Content will still be king. SEO will still be dead. Everybody will
continue to say it and argue about it, but the fact remains that the
more quality content you have that is written for your customers and not
for search engines the better ranking and sales you will have.

– Metrics and analytics will continue to be super-important as well
real-time pivoting, so if you aren’t paying attention to what customer
behavior yet, your time is rapidly drawing near to being “too late.”

Now, before you say there was nothing of value there, remember what I
said earlier. You are the only one who can bring value to your internet
marketing and it’s not going to come from the predictions of a quick
email on 2015 internet marketing trends. I don’t care who writes it,
the fact of the matter is, you have to pay attention year round if you
want to get to the heart of the matter.

Of course, no matter what turns out to be the next hot trend in 2015,
you can never go wrong by keeping your focus on building your email

By the way, my favorite autoresponder company to use is Aweber,
deliverability is, the price is right and the service is second to none!

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Using Giveaways To Build Your List

Using Giveaways To Build Your List

Using giveaways to build your list is becoming an increasingly popular method, and providing you do it right it’s easy to generate a large amount of subscribers in very little time.

A giveaway event is basically a website where marketers upload products for other people to download for free. These products can be anything – eBooks, short reports, audio products, video products, etc.

In order to gain access to the products, people first have to sign up to the giveaway event (so the organiser of the giveaway gets to build their list) and then people also have to opt-in again to download any individual product (so the person who puts the product on the site gets to build their own list.)

Contributing a free product to a giveaway event can therefore be very lucrative. People sign-up to giveaway events because they’re looking for free products, and if you can provide a product that people want then you should generate plenty of new subscribers.

The most important thing is that you give away a QUALITY product. Many people upload products to giveaway events that are outdated, tired, and are generally rubbish.

You can’t offer crap. Sure you’ll get opt-ins, but if the product is rubbish then people will very quickly unsubscribe.

The other thing to consider is the quality of the giveaway event. Some giveaways seem to be put together in a great hurry, look very unprofessional, and have lots of rubbish products. Do you really want to be associated with a giveaway like that? Probably not.

It’s a good idea to promote the giveaway you’re participating in. By generating referrals to the giveway you will in most cases help your product appear more prominently in the giveaway. On some sites it is a requirement that you generate a certain amount of referrals before you are allowed to contribute a free product.

If you’d like more information on giveaways the following Push Buttton Giveaways might be quite helpful – https://www.craigdawber.com/recommends/PushButtonGiveaways

Comments (9) Posted in: List Building Tips — Tags: , , — Craig Dawber @ 9:10 am
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4 Tips For Creating a Great Squeeze Page

Essential Squeeze Page Tips

We all know you need to build a list. ‘The money’s in the list’, ‘the gold’s in the list’… and I completely agree. To build it, however, what you need is a great squeeze page. You need a free offer that converts like crazy – something which turns your visitors into subscribers and captures their attention to the point where it’s something they simply can’t refuse.

Here are 4 tips for creating a great squeeze page….

  1. 1. Use professional graphics

It’s important that the offer on your squeeze page looks professional and valuable. A great way to do this is to have some eye catching graphics made. If you can’t do it yourself then pay a designer to do it for you. Even though you’ll be shelling out money to create something you’ll be giving away for free, trust me when I say it will be well worth it because it will massively increase the perceived value of your freebie.

  1. 2. Offer something of value

Even with a free offer you can’t get away with giving away crap. People are becoming increasingly choosy about what they will opt-in to receive, so make sure your squeeze page offers something which is actually worth having. Make sure it is high quality and if it’s unique to you then even better.

  1. 3. Use an exciting title

As well as using the graphics to ‘sell’ your product, you can also increase conversions by giving your product an exciting title. Make it a complete formula or a system.  Use ‘buzz’ words which the top products in your niche use.

  1. 4. Use something else other than ‘submit’

Don’t leave ‘submit’ as the text on your opt-in button. Changing it to something else such as ‘free access’ can greatly increase the number of people who join your list. I can’t prove why, but my own theory is that ‘submit’ is quite negative in that it makes people think they are joining a database (which of course they ARE) but what you need to do is refocus their attention on the fact that as soon as they’ve clicked the button they will be able to access their freebie.

As always please leave your comments below 🙂

Comments (8) Posted in: List Building Tips — Tags: , , — Craig Dawber @ 2:56 pm