4 Tips For Creating a Great Squeeze Page

Essential Squeeze Page Tips

We all know you need to build a list. ‘The money’s in the list’, ‘the gold’s in the list’… and I completely agree. To build it, however, what you need is a great squeeze page. You need a free offer that converts like crazy – something which turns your visitors into subscribers and captures their attention to the point where it’s something they simply can’t refuse.

Here are 4 tips for creating a great squeeze page….

  1. 1. Use professional graphics

It’s important that the offer on your squeeze page looks professional and valuable. A great way to do this is to have some eye catching graphics made. If you can’t do it yourself then pay a designer to do it for you. Even though you’ll be shelling out money to create something you’ll be giving away for free, trust me when I say it will be well worth it because it will massively increase the perceived value of your freebie.

  1. 2. Offer something of value

Even with a free offer you can’t get away with giving away crap. People are becoming increasingly choosy about what they will opt-in to receive, so make sure your squeeze page offers something which is actually worth having. Make sure it is high quality and if it’s unique to you then even better.

  1. 3. Use an exciting title

As well as using the graphics to ‘sell’ your product, you can also increase conversions by giving your product an exciting title. Make it a complete formula or a system.  Use ‘buzz’ words which the top products in your niche use.

  1. 4. Use something else other than ‘submit’

Don’t leave ‘submit’ as the text on your opt-in button. Changing it to something else such as ‘free access’ can greatly increase the number of people who join your list. I can’t prove why, but my own theory is that ‘submit’ is quite negative in that it makes people think they are joining a database (which of course they ARE) but what you need to do is refocus their attention on the fact that as soon as they’ve clicked the button they will be able to access their freebie.

As always please leave your comments below 🙂

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Comments (8) Posted in: List Building Tips — Tags: , , — Craig Dawber @ 2:56 pm

8 Responses to “4 Tips For Creating a Great Squeeze Page”

  1. Dee says:

    Hi Craig
    John is doing my squeeze page as you know so will be interesting to see what you think of it.
    It is difficult to get good quality giveaways these days that you would be willing to have associated with your name. Or maybe I am just too particular?
    I don’t like submit either, for one thing it sounds like a command and it is a power word.

  2. Craig Dawber says:

    Thanks for the comment Dee 🙂

    Yeah ill sure check out your squeeze page when it’s finished and give you some pointers.

    Submit is probably one of the last words I’d use, I find using “Yes Please Send Me” or something along those lines is much better as it reinforces that fact that they’re getting something of quality for FREE 😉

  3. I liked the post too mate 🙂

    Good to see you blogging again 😉


  4. Craig Dawber says:

    Cheers Randy,

    I need to focus on making my posts more personal like yours but I don’t ever seem to have the time 🙁

  5. Alex says:

    Hi Craig,

    I like this Post. And, I’ll need this in next months, because I’m starting with my new Product. One I have for now here : http://copywritingreview.net/ , but like others, I must have more Products, too. In this Post you gives us Powerful Content how must look Squeezze Page. Great !

    Thanks for that !
    Alex recently posted..Ezine Advertising

  6. Alex says:


    I forgot to say, that I have sent this Post on 28 Social Networks where I have my Profile. It’s Great.

    Regards and sorry for two Comments.
    Alex recently posted..5 Basic SEO Tips

  7. Craig Dawber says:

    Thanks Alex, I’m glad you liked it 🙂

    Keep up the good work


  8. Kathy Dobson says:

    Hi Craig…
    Great post about squeeze pages. They are truly an art…
    and, I must tell you that I your idea of eliminating the “submit” button and replacing it with “free access” or something similiar is brilliant!

    Thanks for this awesome tip…it’s one I am going to put into practice!

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