Why are People Leaving Websites?

Have you ever wondered what the most popular reasons are that people
leave websites? Recently, Kissmetrics put out some very interesting
data and numbers that should help every marketer out there understand
their viewer behavior just a little bit better.

Poor Navigation and Layout

If your website is poorly designed and difficult to navigate, people
will leave it. Quickly. Don’t make this mistake and be sure to use
logical and intuitive design when planning your layout. The main
navigation links should be across the top or down the left of your
screen. All pictures should be clear and related directly to the site,
telling a story or providing information. Your text shouldn’t contain
confusing links which are vaguely labeled and buried in the main body.
Additionally, always add a sitemap.

Overkill Advertising

Have you ever gotten to a site and had pop-up ad after pop-up ad? Or
Flash ads or content that fills the entire screen which leaves you
searching for dozens of little “X” buttons on the boxes every few
seconds? Horrible. This is why people leave sites: too many ads.
Never let an ad be the first thing to welcome your visitor to your site.
They shouldn’t be obtrusive or cover up a portion of the content as if
to say, “You’re only allowed to read that after you pay attention to
this ad!” Keep it tasteful, relevant and as always, make sure your ads
are much, much smaller than your content, otherwise you look like a spam
site.

Horrid Structure of Content

If your site is a jumbled mess of content where nobody can find what
they are looking for, watch your bounce rate climb through the roof!
There should be a logical flow to your content as it draws visitors
deeper into your sales funnel at each step. Keep content that should be
together all on one page, not scattered over three or four. Group
similar content together to make it easy to navigate deeper into the
subject matter. Highlight keywords and don’t forget subheadings in
bold.

Automatic Audio and Video

People can find a video on your page if they want to. They don’t need
you to auto-play content and possibly blow their eardrums out if they
have headphones in, wake up the baby if they forgot to turn the speakers
off or slow-down their loading process with
skiÑppÑingÑspeeÑchÑpa-tt-erÑns. Give them the option to start the audio
or video themselves, or at the very least, start the volume very low and
give the user a quick option to exit the audio or video without exiting
the website.

Registration Requirements

You’ve been Googling for half an hour, you’re about to lose your
mindÑfinally, you find the product you’re looking for, get on the site
and BAM! A registration requirement pops up acting as a physical
barrier between you and the pot of gold. You consider signing up but
you will not give into this type of bullying! You hop in your car and
drive off to the store to buy the product, happy that you defeated the
evil internet for at least today. Yeah, don’t be that website. At
least offer a little preview or demo first so they can see what you’re
offering before you twist their arm.

As you can see, an intelligently designed and well-written and
thought-out website can eliminate a lot of high bounce rates that are
out there. If your product or service is great, give it a chance to
speak for itself. Don’t lose the war before the battle even begins!

Of course after you spend the time setting up a website with low bounce,
you’ll want to make sure to back up your website so you don’t have to do
all the work over again if something goes wrong.

For a simple to use plugin to backup, clone & protect your WordPress
blogs check out Backup Creator .

Click here to check it out:

 

Comments (0) Posted in: Pro Blogging Tips — Craig Dawber @ 10:03 am

The Internet Marketer’s Google Penalty Recovery Plan

If your site has been hit with a Google penalty, the loss in traffic and
revenue can be absolutely devastating. Some marketers might well choose
to scrap their site and start all over again (which isn’t a bad idea if
your site isn’t a monster), but for others who have a good flow of
traffic and great amount of reputation and subscribers, restarting isn’t
an option.

So, what do you do if you’re hit with a Google penalty?

Act Quickly

The first thing you need to understand here is that time is of the
essence. The longer you wait to start recovering your rankings in the
SERPs and traffic, the more money you are going to lose (or not make,
same thing). Further, your reputation is going to take a hit, meaning
even your most loyal clients might start wandering over to the other
side of the fence to see where the grass is greener.

Your first order of action should be to audit your entire website.
Determine whether you have an algorithmic or manual penalty and then
pinpoint the cause. That’s the first area you should focus on. Typical
Google penalties include black hat SEO practices, buying links,
low-quality or duplicate content, high-bounce rates, on-page strategies
deemed manipulative, spamming and low-quality backlinks, so be prepared
to tackle those issues.

Depending on which update from Google caused the penalty (e.g. Penguin,
Panda, Hummingbird, etc.), your course of action will be dictated by the
latest fixes. Take a deep look into your messages on your Webmaster
Tools account and look for communications from Google that might have
warned you (such as the Web Spam Team).

Take This Time to Fix Everything

Of course, you can just fix the problem as stated by Google and move on,
but it’s much wiser to use this as an opportunity to clean up your
entire site. Take a long, hard look at your practices Ð was this
penalty an anomaly or have you been toeing the line in terms of white
hat SEO practices? Run an analysis on your site with Hubspot or Nibbler
and fix up any code errors, warnings or other problem areas that are
holding your site down.

Any backlinks (aka inbound links) that are coming into your site that
are low-quality or “bad” should be removed immediately. This can be an
arduous process if you have a lot of links, but using tools such as
Moz’s Open Site Explorer, you can expedite the process. Using these
tools, check out all the websites that are linking to your site and
really evaluate which are “good” sites that are beneficial to your
ranking and/or business. Get rid of any sites that might be bringing
you down (especially if those sites are the penalty trigger). Don’t
only remove these links, but construct a list of them and request Google
disavow them from your attributable backlinks.

Submission to Google

Once your site is completely fixed up, if your penalty was manual, you
can submit a reconsideration request to Google. If your penalty was
algorithmic, you have to wait until the next time Google updates its
algorithms (this can happen a few times a day or once a week Ð Google
doesn’t release this information unless it’s a large update like
Hummingbird or Panda). Either way your site’s recovery is completely in
the hands of Google’s team. But by keeping a detailed record of all the
changes you made to come into compliance, you show that you are eager to
play by their rules. Going above and beyond what you were penalized
will look good in the eyes of Google’s team and you will likely be
reinstated to your former glory much faster than not.

If your websites are WordPress blogs you may want to look into the “SEO
Pressor” WordPress plugin that helps with Google ratings for your blog.

Check it out now at:

 

Comments (0) Posted in: SEO,Traffic Secrets — Craig Dawber @ 9:00 am
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Are You Retargeting Your Visitors?

Did you know that only about 20% of all first-time visitors to a website
will become a conversion on that visit? That means 80% of your site’s
visitors are leaving without converting, even if they want to. With
shopping cart abandonment making major waves in the eCommerce industry
because of how recoverable these consumers are (studies show that about
68% of all abandoned shopping carts can be recovered), it only makes
sense that the people who bounce off your site are recoverable as well,
even if you don’t run an eCommerce site.

What is Retargeting?

If you don’t know what retargeting is, it’s a simple concept. You place
a code in your site’s footer (typically JavaScript) and that code
compiles a list of all your site’s visitors. When someone comes to your
website, the code implants a cookie into their browser that acts like an
“on” switch for advertisements.

Then, as your visitor browses other sites on the internet, as they come
to sites that have ads on them, the cookie you left in their browser
activates your site’s ad. This helps do a number of things, including
keeping you fresh in their minds, reminding them that they might have
wanted to make a purchase with you or simply creates another avenue to
your website.

The point here is that you are getting advertised across the web to an
extremely targeted audience: people that have already expressed interest
in your website. Whether they left to look for better offers, they left
the stove on or had to run into a business meeting, you get another
crack at them by simply adding some code to your website and running a
few ads.

But Won’t People Find this Intrusive?

Of course, some places people absolutely hate targeted ads, such as ads
that hit on keywords from people’s emails. This is intrusive and likely
to backfire unless you’re a fairly large brand. Nobody wants to think
that a penis enlargement cream site is filtering through their emails
and placing ads on their Gmail account!

But with retargeting, your ads will actually provide people with a
better, more individualized browsing experience since the ads will be
tailored to their interests. It’s always important to think about how
your ads will be perceived by your audience. There’s a fine line
between being intrusive and being customized and the best websites walk
this line perfectly.

Retargeted Emails

Of course, not every internet marketer’s site lends itself to
retargeting code and ads. Some marketers will do better to retarget
their visitors through email campaigns. It’s important that you
re-contact people who fell out of your sales funnel so you can bring
them back in.

As with the shopping cart abandonment, there’s no telling why the person
fell out. They could have simply been distracted by a football score
and forgot to go back. The power could have went out, any number of
things could have happened so assuming that everyone who bounced from
your site did so because they didn’t like what they saw is faulty
thinking that leads to zero sales.

What do you have to lose by sending out some emails saying, “Hey, we’ve
been thinking about you and we want you to come back! Here’s 10% off
your next order” or “Did you forget about us because we didn’t forget
about you! We figured you might have some questions so let’s set up a
time to chat so I can answer them for you!”

The point is, you miss all of the sales that you don’t reach out and
grasp, so retargeting visitors can only result in sales, what’s the
worse that can happen, they ignore you? Well, right now if you aren’t
retargeting, you’re the one ignoring them!

To discover how to retarget and remarket like the pros, you’ll want to
check out Remarketing 101.

Click here to check it out:

Comments (0) Posted in: Traffic Secrets — Tags: — Craig Dawber @ 10:43 am

5 Key Factors That Make Good Webcopy Great

January in internet marketing land should be called copytime. Every website out there is looking for brand new copy, from blogs to social media posts to web copy. Of these three important types of copy, only one is going to represent your website day in and day out. While none should be ignored or written off with any type of nonchalance, I personally believe that webcopy should be the most scrutinized of the three.

After all, many blogs are informal. Social posts aren’t meant to serve as your doctorate. But web copy, this is what the people are looking at when they get to your site. And not only that, it’s what the search engines are looking at when they rank your site. So, it’s easy to see why webcopy should be carefully crafted, but it’s not always so simple to see how it should be crafted.

Five Points to Keep in Mind When Creating Copy for Your Website

Here are five things that you want to keep in mind as you sit down to write your web copy:

1. Capture. The first thing your copy needs to do is capture the attention of your viewers. If you have some bland, boring headline followed by copy that drones on and on, you’re going to bore visitors right off your site (if not to sleep!). Be a little provactive, a little funny, stir it up. The average person browses dozens of websites each and every day, what is going to make them stay on yours?

2. Portray. Your webcopy should be very clear in conveying your value proposition. Visitors need to know exactly what makes you different from your competition. Why should they spend their money with you when there are 50 million other sites selling the exact same product or service? If you can’t answer this, then how can you expect your customers to understand it?

3. Stand Out. People don’t really have time to read everything you write. Even if you’re the most interesting writer in the world, eating a nice juicy steak is more interesting. You aren’t going to compete with reality, so make your content easily accommodating in that you have all key points standing out for quick scanning. Headings and subheadings are a must. Numbered and bullet lists help people get the information they need, do what they have to do and then get on with their life. You aren’t inviting them over for tea, you’re inviting them to learn what you have to offer them and then convincing them to take it and leave.

4. Describe. Description is vital for many products and services, yet so many marketers buy into the “picture is worth a thousand words” ideaology of content creation. Pictures are amazing, yes (videos are even better), but you need the details, features and benefits of your products and services in writing. Why? If nothing else, for the search engines and to rank for keywords, but trust me, there are still people out there enjoy reading everything they can about a product before making a purchase. Remember, an informed consumer buys more.

5. Perfection. Finally, it’s vital that your webcopy be absolutely free and clear of errors. No spelling mistakes, no grammatical errors, no txt spk. You want to convey authority on your site and nothing will lose it faster than mspelling a werd or too or making grammer errors or having poor punctuashun?

Overall, webcopy is to a website what a salesperson is to a brick-and-mortar location. You wouldn’t hire just anybody and send them out there uninformed and unpresentable, don’t do that with your webcopy.

If you’re interested in checking out how a dead-broke stand-up comic turned a simple joke formula into a million dollar sales hook (and how you can use it to skyrocket your conversions even if you don’t have a funny bone in your body!)

Click here to check it out:

Comments (0) Posted in: Copywriting Tips — Tags: , — Craig Dawber @ 7:34 pm
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Five Steps to Measuring Your Marketing ROI Like a Pro

February 2015 Audio Tip

 



Comments (0) Posted in: Audio Tips,Craig's Personal Ramblings — Craig Dawber @ 11:04 am