Are Your Marketing Tools Helping You Reach the Right People?

Marketing is all about reaching the right people at the right time.
Unfortunately that can turn into a guessing game if you don’t have the
right tools. The marketing tools that we use are essential to our
success so if you’ve just been “winging it” or going on intuition,
you’re only selling yourself short.

Use Marketing Tools to Reach Your Audience

Here are some of my personal favorite marketing tools that will help you
find the right people to get your message, product or service in front
of. Of course, you will need to know your target demographic first, but
after you do, these tools will help you engage with the right
influencers in your industry, the most active fans and most of all, your
motivated buyers.

1. Lead Social. While you will have to pay to use this social media
tool, it’s one of the best in the game for anyone marketing on Facebook.
What it does is it measures your Return on Investment (ROI). Your
Facebook ROI is crucial for your budget so if you aren’t reaching the
right people, then you’re just throwing money out the window. Lead
Social works by assigning a monetary value to each of your Facebook ads
and regular posts. In addition, Lead Social highlights users that are
engaging with your content the most, giving you an opportunity to reach
out to them, follow up with them, thank them, whatever. What you get is
real time statistics on how much value you are getting out of each of
your posts and ads. Then, just replicate your most valuable posts and
ads (and boost them) so you reach people in the places it does the most
good.

2. Tactics Cloud. This is one of my favorite Twitter tools of all time
because it lets you target any person you want on Twitter. Find
relevant users and follow them for follow backs. You can search for
groups of users by location, keywords, who they’re following, who is
following them, etc. Essentially, this is the ultimate search tool for
Twitter marketers, giving you a direct route to the people you need to
reach.

3. Little Bird. If you are trying to build relationships with
influencers in your industry, Little Bird is the tool you need to find
them. This shows you who you should be following as well as people that
should be following you. Basically, you can think of this tool as a
matchmaker, all you have to do is reach out and build the relationship.

4. GroupHigh. My final tool for reaching the right audience that I keep
in my belt is GroupHigh. While this is another paid tool, it’s a
valuable one. This gives you an enormous database of bloggers from
which to search and the ultimate search tool to do it with. You can find
the bloggers that you need to get in contact with, get their contact
info and keep up with all of their latest posts. GroupHigh also lets
you track your outreach efforts and relationship building.

All in all, I highly recommend all of these tools if you’re really
trying to reach the right people in your industry and your target
demographic. Of course, if you’re not on Twitter, it doesn’t make sense
to get a Twitter tool and the same goes for Facebook tools with
Facebook. But it serves your best interest to check out the tools that
are out there for each social media platform you are on and beyond.

And no matter if you’re getting traffic from social media or anywhere
else it’s vitally important that you’re always tracking all of your
links which allow you to automatically track conversions and profit/loss
down to the link.

One of the easiest tracking softwares to use is called Ad Trackz Gold.

Click here to check it out:

Comments (0) Posted in: Tools & Resources,Traffic Secrets — Craig Dawber @ 10:08 am

Choose the Right Social Media Platform with This Simple Question

I’ve said it before and I’ll say it again: when it comes to social media, you shouldn’t have a problem putting all of your eggs in one basket if you don’t have the time or budget for an extensive social media campaign. There’s nothing worse (in terms of social promotions and brand imaging) than putting social widgets on your website only to lead to malnourished, underwhelming social media sites.

The Importance of Updating Social Media

When a viewer gets to a neglected social media page, a few things happen. First, your lead might think you are out of business. They also might think they are in the wrong place. Third, they might just assume that you don’t care about your customers (or don’t care in general) and just write you off as an option for buying.

The bottom line? If you’re not going to update every one of your social media pages constantly, it’s better to cut your losses and just delete the accounts. Of course, social media is super-important, so a better option would be to delete all but one, but which one?

The One Question that Tells You Which Social Media is Right for You

The best way to figure out which social media platform should be your main focus is to ask yourself the following question: If I only had to use one social media platform for the rest of my life, which would it be? This might seem simplistic, but let’s look deeper into the question.

What is in a social media platform for you? Do you need pictures of your products to get visitors over to your affiliate sites? Is your marketing based on real-time actions? Are you a B2B or B2C marketer? In short: what drives customers to your site?

When you know what your audience is doing, you know what you need to do. For example, if you are an affiliate marketer for Amazon and your only social media presence is to share reviews, having a Facebook account set up where you can share links complete with pictures might be your best bet. On the other hand, if you only deal with flash sales online, Twitter will allow you to stay plugged into the pulse of your audience so you can reach them as it happens. Looking to land higher-ups in the company and sell them software? LinkedIn has the largest amount of professionals so that’s where you will want to be.

The key here is to recognize what each of the social media platforms means for your specific means of promotion. If you only want to pin up items that you are reviewing and then forget about them, Pinterest might be the way to go since you won’ t have to deal with answering questions from posters and commenters.

When You Have It, Run With It

Of course, if you can’t decide on which social media platform you’d choose if you could only choose one for the rest of your life, there’s a very simple option: look at your Google Analytics and see which social media sites are driving the most traffic to your websites. Then, take a serious look at how much time you’ve put into each of those sites.

Are you getting 20% of all your traffic from LinkedIn but only spending 5% of your time there? Then increasing your effort on LinkedIn might be a good strategy over focusing on another platform that brings in 30% of your traffic but takes up 85% of your time.

If you’re looking for a powerful software tool (that runs right in WordPress) that tracks your social media metrics including Twitter, Facebook, Google+, Pintrest & more, then you’ll want to check out Social Metrics Pro.

Click here to check it out:

Comments (0) Posted in: Social Marketing,Traffic Secrets — Craig Dawber @ 8:58 am
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Linkbuilding For 2015: Express Links vs Implied Links 101

It’s been recently discovered that Google has submitted a patent that
should change the way linkbuilding is done in a drastic manner. We’ve
all been aware of the linkbuilding penalties that Google has been
handing out for the abuse and misuse of links, so it’s no surprise to
see them taking action. In fact, this has been coming for a while, it’s
just unclear how many people truly expected this kind of superb fix:
implied links.

Under our current understanding of linkbuilding, ‘express links’ are the
only types of links that are beneficial to a site’s ranking. An express
link is your standard link that leads back to the webpage by embedding
(or just plain pasting) the URL on a page. For example,
http://www.Google.com is an express link. These are the links that are
being used in negative SEO and link building schemes, as well as by
honest internet marketers like you and me.

Enter the Implied Link

But now, Google is poised to swing the emphasis from express links to
what are being called ‘implied links.’ Implied links do not actually
have to include the URL to the website, they are simply implied by the
mere mention of the website (or brand, product, service, etc.). This
means that mentions and citations are going to be the next wave of
linkbuilding, mostly because they are much harder to manipulate in order
to score higher rankings in the SERPs.

This isn’t to say anything of nofollow links, we expect these to stay
pretty heavy in the algorithm, but just to say that implied links are
going to weigh a lot more than express links. Granted, this is mostly
educated speculation right now, but the patent filed by Google certainly
makes it clear that implied links are a real thing and will matter.

Reference Queries and Brand Mentions

But the changes aren’t stopping there. Not only does the Panda patent
talk about express and implied links, but authority calculation will now
also be affected reference queries. This is essentially a road map that
starts with a very specific query that ends up in a very specific
location. In other words, if 80% of all queries into “soda pop” end up
on Coca Cola’s page and not Pepsi’s, Coca Cola will benefit from the
reference query weight of “soda pop.”

This helps ensure that Google is directing searchers to the right pages
by sending them to the places that others have found success. This
determines popularity of the page by query entry, thus adding to the
authority of the site. Basically, this is just another way to improve
the visitor experience so keep focusing on making sure you are giving
your audience exactly what they want. The better you answer their
questions and meet their needs, the better your reference query scores
will be.

As for brand mentions, this is just another term for implied links.
They are also called mentions and if you want your brand to carry
authority, you simply need other sites to talk about your brand and/or
website. This is going to change the outlook on blogging since now you
don’t really need anyone to place an express link in their blog, only
talk about you as an authority or in some similar form.

If you want to do link building the right way (that won’t get your
banned or penalized by Google), you’ll want to follow the Advanced Link
Building Course.

Click here to check it out:

Comments (0) Posted in: Tools & Resources,Traffic Secrets — Tags: — Craig Dawber @ 7:46 pm

How to Fix a Broken WordPress Install

While WordPress is easily the most simple to use and complete blogging
platform and content management system out there on the market, it does
have a few major flaws. One of them in particular can be extremely
frustrating to deal with and that’s when the software breaks down.
WordPress is software so just like any other software program, yours can
stop working and create all types of problems for your marketing
operations.

When WordPress “breaks,” the culprit can be any number of things: faulty
plugins, corrupted files, problems in the database, etc. The good news
is that most of the time, your data will remain unharmed, it’s just that
your blogs and/or site won’t be visible to the public (meaning no sales,
which is equally bad!). The even better news is that it’s super easy to
fix a broken WordPress install. Here’s how.

Back Up Your Blog

The first thing that you want to do is to back up your entire blog and
site. You can back it up on an external hard drive, use the wp-backup
plugin or even just copy/paste all of the content into documents or
notebook. This is to protect you in case you make a mistake while
fixing WordPress. The last thing you want is for all of your data to go
kaput!

Be sure to back up the following:

– The /wp-content/ folder

– The database from your blog

First Check: Disable Your Plugins

After you back up your data, the next step is to start checking to see
where the problem is coming from. Just about everyone who uses
WordPress uses plugins as well, mainly because they add some killer
features and make the site more functional. But they also can create a
ton of errors causing nothing but blank, slow or error pages to both you
and your visitors.

Here’s what you do:

– Go to your admin page and navigate to the plugins screen. Select all
of the plugins and then click to disable them. (Note: If you can’t get
to your plugins page, FTP into your blog and then rename the plugins
folder so that the next time you start it up, all plugins will be
deactivated. Simply rename the folder back to plugins to bring them back
and then enable them one at a time to find the problem plugin)

– After you’ve disabled all plugins, make sure the problem you are
having is gone. If so, it was a plugin creating the problem (if the
error persists, go ahead an enable all the plugins and go to the next
check)

– If the plugin is the problem, enable each plugin one by one until you
find the problem plugin

– Check to see if the problem plugin has an update. If not, you will
need to remove it and try to find a similar plugin that doesn’t cause
the problem

Check Two: The Config File

If you are seeing an error message stating that you “Cannot Connect To
Database,” chances are your blog isn’t loading up at all. Here’s what
you do:

– FTP into your blog and then find the wp-config.php file

– Make sure that the database name, password and user name are all
correct

– If they are not, change them. If they are correct, get in contact
with your web host and ask if any changes have been made to the database
or if any issues have been reported

Check Three: Reinstall Your WordPress

If you are still having issues, it’s time to reinstall WordPress files
to wipe out any corrupted files. You can do this with every file you
have and not cause damage to the blogs content except the /wp-content/
file. Do not reinstall the /wp-content/ directory!

– Log into WordPress and go to Tools. Hit “Upgrade” and then select the
option for reinstalling

– This uses the updater that is built into WordPress to reinstall all of
the core files but won’t damage any of your plugins or themes

– If your WordPress updater isn’t working, you will need to upload all
the files by FTPing into your blog. Delete old files and then upload
the new ones. Remember not to touch the /wp-content/ file!

If your problem still persists, head over to the WordPress support
forum.

For a simple to use plugin to backup, clone & protect your WordPress
blogs check out Backup Creator .

Click here to check it out now:

Comments (0) Posted in: Tools & Resources,Wordpress Tips — Craig Dawber @ 9:05 am
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What’s New for Internet Marketing in 2015?

So, right about now your newsfeed is probably littered with predictions
for internet marketing in 2015, ringing in the New Year with “insider
knowledge” in your pocket, blah, blah, baitclick. What a drastic change
from each one of the past ten New Years blog trends, no? Do you want to
know what is going to happen with internet marketing next year in no
uncertain terms: the same thing that is happening right now.

The Most Exciting Prediction in the World

Here it is: trends are going to continue; they are not going to reverse.
Things that are working right now are going to continue to work and
slightly change as the weeks turn into months. Things that are not
working any more will stop being used. If something new comes out that
works, people will start to move towards that tool/technique.

Brilliant, no? Actually, what I’m really trying to get at here is that
the current trends are only going to get more in-depth. And as for new
trends, you’re going to have to keep your ear to the ground and your
eyes to blogs to follow them. Don’t rely on a once a year prediction
blog to set your internet marketing strategy for 2015, this is the age
of real time pivoting and actionable metrics. If you aren’t plugged in
24/7, you’re run the risk of missing out on something big and falling
behind.

If Marketing Trends Were Ponies Which Would I Bet On?

But if you are really dying to know what I think about the marketing
trends that will be the hottest in this upcoming year, I guess I can put
in some picks for you, but as I said, your best gauge for next year’s
success is your own intuition and your own research. After all, isn’t
it your money and livelihood on the line?

– Mobile marketing will continue to be on the top of everyone’s “must”
list but honestly, unless you’re running a huge website, I’m going to go
ahead and tell the truth: every one has been predicting this trend for
the past four or five years. When are we “there” and not “striving for
there” already? If your site isn’t mobile-friendly by now, chances are
you’re not in business.

– SEO will continue to be blurred along with content creation and social
media. What we have now is a digital marketing operation that is
focused on driving traffic and sales. Or conversions. Or whatever you
want to call them. The point is, the once finely delineated departments
of internet marketing are all lumped together. Watch for this mixed
cauldron to continue to be stirred until unrecognizable as separate
entities.

– Content will still be king. SEO will still be dead. Everybody will
continue to say it and argue about it, but the fact remains that the
more quality content you have that is written for your customers and not
for search engines the better ranking and sales you will have.

– Metrics and analytics will continue to be super-important as well
real-time pivoting, so if you aren’t paying attention to what customer
behavior yet, your time is rapidly drawing near to being “too late.”

Now, before you say there was nothing of value there, remember what I
said earlier. You are the only one who can bring value to your internet
marketing and it’s not going to come from the predictions of a quick
email on 2015 internet marketing trends. I don’t care who writes it,
the fact of the matter is, you have to pay attention year round if you
want to get to the heart of the matter.

Of course, no matter what turns out to be the next hot trend in 2015,
you can never go wrong by keeping your focus on building your email
list.

By the way, my favorite autoresponder company to use is Aweber,
deliverability is, the price is right and the service is second to none!

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