5 Strategies For Generating Website Traffic

Website Traffic Strategies For You To Consider

I’m sure you’ll agree that it is pretty important to have a decent flow of regular, targeted traffic to your website. After all, there is little point in having a website if nobody ever sees it!

This is by no means a comprehensive list, but here are 5 strategies for generating website traffic which you might want to consider using:

  1. Get Involved with Social Media

There is simply no getting away from social media tools such as Facebook or Twitter. The key to success with this method is to attract potential prospects to become your followers and then also tell them about your websites. You can use a tool such as http://bit.ly to track how many people click on your links (this is an excellent tool which provides real time statistics).

  1. Submit Your Website to Directories

This probably isn’t going to drive much website traffic in itself but it does have excellent SEO benefits. By submitting your website url to site directories you will build up a number of backlinks to your website. This can help your ranking in the search engines (ie. How high up the search results your site appears when people search for specific keywords.)

  1. Take Part in Giveaways

A giveaway is a special website, usually only live for a specific period of time (for example 30 days) where people come together to exchange freebies. Giveaways are a great strategy for generating website traffic. Simply create or source a good information product (for example a report) and then include links back to your websites within the content. You can also ask people to sign up to your mailing list to download the product, thus increasing your subscriber numbers at the same time.

  1. Viral Marketing

This is one of those strategies for generating website traffic which is often overlooked, and yet it remains one of my favourites. The beauty of viral marketing is that it works on autopilot for years to come. The easiest way to launch a viral marketing campaign is by creating a free report (which includes links to your website within the content) and then distributing it to people online. Offer people giveaway/resell rights and encourage other marketers to sell or give away your report. The key to success with this method is making sure that the content you provide is valuable and making it as easy as possible for other marketers to pass your report onto their customers (e.g. give them a ready made sales page).

  1. Paid Solo Ads and Adswaps

Fancy an instant surge of traffic to your website? Strike a deal with another marketer to email their mailing list about your product or site. If you have a list yourself you could do this as an adswap, or if you don’t have a list (or just don’t want to email it for whatever reason) you could pay for a solo ad. This is simply where you pay someone to email their list promoting your product. The most important thing to remember if you decide to use this strategy is that you need to be very careful about who you buy the solo ad from. Is their list responsive? Will their subscribers be interested in your offer? Find out the average click rate of the mailing list and ask about the type of subscribers they are. How was the list generated? Etc. Choose wisely and you can achieve excellent results. Get it wrong and you might be extremely disappointed!

How Can I Get More Traffic To My Website?

Another Way To  Get More Traffic To My Website

Every website owner wants to increase the level of traffic their website receives. It doesn’t matter if you’re already achieving what you consider to be decent levels of traffic – there is always the desire (and usually the scope) for achieving much more.

If you want to increase your traffic levels, one of the first things you need to find out is where your current visitors are coming from and then concentrate some of your efforts on those sources. Let’s say, for example, that you are getting 40 visitors a day from a particular online forum by posting messages and including a link to your website in your signature. A good way of increasing your traffic would be to increase your activity on that forum and then find other similar forums which you could also post to. If you can find the sources which are working for you now, you know which things to spend time on. Over time you will start to see which methods give you the biggest return on the time you spend on them.

Remember however that not all traffic is equal. You always need targeted traffic because there is no use having 1,000 people a day visiting your site if none of them are remotely interested in what you are offering!

Think about the places where your target audience hangs out. If you are reasonably knowledgeable about your niche you’ll probably already know some of the most popular websites in your niche which you could potentially use to generate traffic.

Make sure you don’t overlook paid methods either. Would Google Adwords, for example, be a good way to get more traffic to your website? If you know what you are doing it can be an excellent source of traffic, although it is easy to loose money from it if you don’t. If you would like to trial it without taking much of a risk it’s worth looking out for the free credit vouchers which Google seems to give away on a regular basis to encourage new people to sign up for Adwords.

Traffic generation is all about finding your target audience. If you can do that and then give them a reason to check out your website you should draw visitors in.

Comments (1) Posted in: Traffic Secrets — Tags: , , , — Craig Dawber @ 3:30 pm
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