Tricks to Sell Your Product

44aTips, Tricks and Techniques to Sell Your Product

The whole idea of the marketing and sales is to play with the psychology of the consumers. In any campaign, efforts should be made it make it so influential that the decision making of the customer is totally in the favor of the company.

There are some tricks to manipulate the mind of the consumers, which can be utilized by not only ordinary sales person, but can be used by larger firms. Although they are used unknowingly, there is no set list.

Mutual exchanging is the first and powerful trick. The company can start with giving something for free to the customer. He will take it for the first time, but from next time he will feel obliged and will try to return the favor. Offering the product for free initially can do this. And if the customer is satisfied with the product, he will buy it for himself from next time. Some salespersons get confused with this principle.  For example, it is ineffective and wrong according to this principle, to quote ‘Spend over $25 and get a free t-shirt’. The offer is not free; the customer has to spend something to get the free product. The product being given should be totally free without any condition to be fulfilled. For example, the line ‘Get the latest lipstick shade absolutely free’ will do the trick. If the shade is really good, they will buy it the next time and might even think of buying other shades of lipstick.

The next trick is to present something as of high value, but the company should incur only small or no amount in producing it, like information. It can tempt the customer by saying that the information provided to them is a big time secret and is not known to anyone at all. But some mess it up, by saying that they are providing very valuable information, but it turns out to be another advertisement.

Another example is giving out free sample to the targeted customers. Again the mistake made here is that companies distribute samples of poor quality or rejected products. This certainly lowers the customers liking towards the product and he will assume that’s the way the product is actually and won’t go ahead to buy it.

Use words, which initiate immediate action, like ‘Limited time offer’, ‘Offer ending soon’, and ‘Offer till stocks lasts’ are really motivating. The customer gets the impression that the offer will end really soon as the products are limited edition and he should go out and buy it at the very first chance. This works well specially with customers who have an interest in collecting antiques, collectibles and anything which are not easily available.

Tricking the customer in making a commitment is another next good method to increase sales. The trick is to make the customer to take small steps toward the goal, without realizing about it. Like when the customer requests for some information, provide them with the relevant information for free and make them fill a form and take contact information from them. This is like committing to get offers and information about products in future. Do not advertise in this step. In the next step advertisements about products and services can be sent to the customer to the address provided by them. Conducting surveys is another example.

Lottery is another good method. When a person buys a lottery ticket, he fills his address on the ticket. This information can be used to contact the customer in future. In the above practices it’s very vital to not to advertise in the first step. Only after getting the customer contact information, should promotional mails be mailed to him. Long advertisements that are featured in the newspaper are a small twist to this trick. If the customer invests time to read the whole advertisement, he has committed and will surely respond to the ad.

Comments (0) Posted in: Business Tips,Make Money Online — Tags: — Craig Dawber @ 12:32 pm

Improving the Search Engine Rankings of Your Blog

Search Engine OtimizationThe Importance of High Search Engine Rankings

Bloggers who are interested in reaching a large audience with their blog should consider paying special attention to search engine optimization of their blog. Reaching a large audience may be a priority for a number of different reasons. One of the obvious reasons to attempt to generate increased traffic to a blog is to generate a profit. Bloggers who rely on high blog traffic for their revenue are obviously interested in increasing traffic. However, bloggers who create their blog to promote a cause may also be interested in increasing traffic simply to allow their message to reach a larger audience. Regardless of the reason to want to increase traffic, one of the best ways to do this is by optimizing the blog for search engines. This article will discuss the importance of search engine rankings and offer tips for optimizing a blog.

Why Search Engine Rankings are Important

The importance of high search engine rankings is they can contribute to increased Internet traffic to the blog. This is because Internet users who use search engines to find information on a particular topic are much more likely to visit websites which appear on the first page of the search results than they are to visit websites which appear on subsequent pages of the search results. The websites appearing on the first page of the results are likely to get the most traffic. However, Internet users are not likely to search through more than a page or two of the search results when looking for more information on a particular subject.

High search engine rankings essentially act as free advertisement for a blog or website. This is because many website users rely on popular search engines to assist them in finding useful information on the Internet. The search engines apply complex algorithms to evaluate websites and rank them accordingly for specific search terms. As a result Internet users put a great deal of value on the search results produced and trust these results to lead them to the best available websites relevant to the keywords they specified in the search.

Tips for Optimizing a Blog for Search Engines

One of the most common ways to optimize a blog or website for search engines is through the use of relevant keywords. Specifically the practice of applying specific keyword densities to the content of the blog is a common search engine optimization tactic employed. Blog owners and others who attempt to optimize their websites do not always agree on the optimal density for keywords but many believe a percentage of approximately 2%-3% is appropriate.

Another method for optimizing a search engine optimization is to place relevant keywords into the code of the website. This includes the title tags and META tags. This is important because search engines often consider the prominence of keywords when evaluating a website. This refers to the location in which the keywords first appear. Placing keywords early in the content of the website is helpful but it is important to note the search engines view the code first so keywords appearing before the body of the blog will be crawled first by the search engines.

Blog owners can also help to increase their search engine rankings by generating back links to their blog. This can be accomplished in a number of different ways. One way to do this is to find other websites willing to place a link to the blog on their website. This is beneficial because many search engines factor the number of links to a website into their ranking algorithm because these links are considered to be one website vouching for the validity of another website. Some website owners may be willing to do this in return for a link to their website on your blog. This is known as reciprocal linking and some search engines may not value this link as highly as a link which is not reciprocated. There are also some link exchange programs but these links may not be beneficial because many search engines consider the rank of the website linking to your blog. Therefore, if the website linking to your blog does not rank well, the back link will not improve search engine rankings significantly.

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How To Find Blogs To Read

magnifying-glassFinding Blogs to Read

There is a wide variety of blogs currently available. Internet users are fortunate to have a large number of blogs to choose from when seeking a blog to read regularly. There are also often many blogs available which cover a particular subject. Blogs can be about any subject imaginable. Some blogs are created to entertain while others are created to inform. Some blogs are created to generate a profit while other blogs are created to help others. With so many blogs currently available online it can be difficult to determine which blogs are worth reading and which are not. It can also make it difficult to limit the number of blogs the Internet user reads. This article will provide information on finding and selecting blogs to read including using search engines to find blogs, finding blogs through participation in message boards and seeking recommendations for blogs from friends or family members.

Using Search Engines to Find Blogs

Search engines are one of the most reliable resources Internet users often rely on to find useful websites. However, it is important to note search engines can also be extremely helpful for Internet users who are interested in finding blogs to read. An Internet user who is looking for a blog on a particular subject can start the process of finding these blogs by entering relevant keywords or phrases into a popular search engine and carefully reviewing the results provided for this search. However, this type of search will not necessarily provide the Internet users with blogs. In fact the search results may not include a blog on any of the first few pages in the search results despite returning pages upon pages of links to useful websites.

One simple way the Internet user can use search engines to find blogs relating to a particular subject is to include the word blog with the keywords or phrases entered into the search engine. This will help to filter the search results and may push blogs towards the front of search results. However, Internet users are better off searching for collections of blogs and then searching within these collections for ones of interest.

Finding Blogs on Message Boards

Many Internet users rely on message boards to find interesting and informative blogs. This is because many message board participants who have a blog often find ways to make others aware of this blog. This may either be through the process of incorporating a link to the blog in the message board user’s signature or, when appropriate, supplying the link to the blog directly in the message body of a post on the message board. Although many bloggers may take advantage of the opportunity to promote their own blog through message boards, those who are interested in finding new blogs will likely not have time to review all of these blogs. Therefore, it is wise for these Internet users to be somewhat discriminating about the blogs they choose to visit. One way to do this is to only visit blogs of regular forum posters who offer valuable information to the conversations on the message board. The Internet user may also wish to avoid blogs which appear to be posted as spam. This is important because these blogs are not only likely poor quality but also visiting these blogs only encourages the blog owner to continue to spam message boards with his link.

Seeking Recommendations for Blogs

Finally, Internet users who are seeking blogs to read on a regular basis can consider seeking recommendations from friends or family members who share a particular interest. Friends or family members who are interested in the same subject as you may already regularly read blogs relevant to this interest. Asking them for recommendations is worthwhile because they have no reason to do anything but recommend blogs they really enjoy and assume you will be interested in as well. Also, this method of finding blogs is ideal because your friends and family members likely know your tastes and expectations well and will likely steer you in the right direction.

Comments (0) Posted in: Pro Blogging Tips,Tools & Resources — Tags: , , — Craig Dawber @ 9:45 am

Critical Design Elements Of A Blog

correctWhat Bloggers Must Consider When Designing Your Blog

A blog may be essentially an online journal displayed in reverse chronological order but it is also a website which requires the same attention to detail any other website requires. It also requires the same design elements as a regular website which does not also function as a blog. Bloggers have decisions to make regarding design elements of the blog such as colors and layout, fonts and the inclusion of advertisements. Although many blog software programs provide a variety of templates which make designing a blog rather simple, blogs can also be highly customized by bloggers who possess some programming skills. This article will discuss some of the basic design considerations bloggers encounter.

Colors and Layouts of a Blog

The colors and layout of a blog is one of the most obvious design considerations bloggers must consider when starting or re-designing their blog. Bloggers may use a solid color background, blocks of different colors in the background or pictures or textures in the background. These background elements can be any color imaginable. However, bloggers who are considering the colors to use in their blog should consider using colors which will be aesthetically appealing to most blog visitors. This is important because the use of garish colors which are harsh on the eye can result in diminished blog traffic.

The layout of the blog should also carefully be considered by the blogger. The blog should be arranged in a fashion which is appealing to blog visitors, suits the subject of the blog and is presented in a logical manner which is easy for visitors to follow. Again, this is important because failure to use a layout which meets these specific criteria may result in blog visitors choosing not to visit the blog anymore because the layout is confusing or unappealing.

Fonts Used in a Blog

Bloggers have a number of options available to them when selecting fonts to use in their blog. These options include the font chosen, the text size and the color of the text. Bloggers should consider choosing a font which works well with the overall design of the layout of the blog and suits the subject matter of the blog but also is a font which common. This is important because blog visitors may have trouble viewing the font if the blogger selects a unique font which is not common. The text size and colors of the text should also be carefully considered. These elements are primarily important for readability. Text size should be set so members of the target audience can easily read the text. For example a blogger with senior citizens as the target audience may opt to use a text size slightly larger than usual. The colors used for the text should also be selected to enhance readability. One way to do this is to select colors which are appealing to the eye but also contrast with the background color.

Inclusion of Advertisements in a Blog

Bloggers must also consider the inclusion of advertisements when they are designing their blogs. This includes determining whether or not to include blogs. Once this decision is made, bloggers who opt to include advertisements must carefully consider how and where they wish to display these advertisements. Advertisements can be displayed in various locations throughout the blog and can be designed to be discrete or obvious depending on the preferences of the blogger. Advertisements can also be a variety of sizes and shapes and are highly customizable in a number of different ways.

Comments (0) Posted in: Pro Blogging Tips — Tags: , , — Craig Dawber @ 10:36 am
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Can You Really Monetize A Blog

money-hand--coming-out-of-laptopDo you want to earn money the easiest way?

There are many ways to earn money without exerting too much effort. Mostly, online businesses are the easiest way to gain money. Internet has made it possible for individuals to earn a living without the use of physical function. You only have to be skillful and knowledgeable about the different ways of dealing business online.

You will be seeing many letters over internet and most of them are about sales. For you to be able to earn money, you need to have your own website. But buying or creating one is extremely expensive. Even if you exert all you human efforts on researching, buying all the books but if you realize that you do not have millions; you will never be successful in this task. You obviously need a lot of money to finance your needs such as buying domain names, web space, advertising and other related expenses. However, there is another way to sell, it is by creating blogs.

Blogs are free and aside from that, there are many reasons way you can earn money easily by using blogs. This will be a sure success for you.

Remember that blogs do not require programming, web design and artistic skills, so it is easy to manage plus the set up is very easy. You can go to the different websites that accepts blogs. Register for a new account and you can start posting your advertisements right after.

Blogging does not require too many expenses. There is no associated cost with blogging. You can save up to piles of money by using blogs other than producing your websites. A typical domain can cost you a lot of money while using blogs; you can create account without spending heaps of money. You can add blogs as many as you want.

This type of business over internet is also known as affiliate marketing. It is one among the easiest way to gain money without spending too much on making websites. However, you need to pay the percentage of the merchandise that is sold through the site. It is better than building your own website. People use this type of business to describe their products through blogging and provide the links to their affiliate links to make commissions.

If you are always using the internet, you are aware of how difficult it is to get indexed on the different search engines online. Aside from that, getting a high rank on search engines is difficult as well. In blogging, you do not need to wait for long time to be indexed by a particular search engine. One week time is enough for your blog to be seen over the different search engines.

There are so many online marketers that use the different search engines to make money. Most of the search engines own a particular blogsites which allows anybody to post any type of blogs in any amount. Once that a person clicks your blog, you will be receiving revenues based on how many clicks your blogs have received. Imagine that easy?

By blogging, you will have the chance to earn money the easiest way. You only need to be patience and determined to be able to gain success in the business.