The Internet Marketer’s Google Penalty Recovery Plan

If your site has been hit with a Google penalty, the loss in traffic and
revenue can be absolutely devastating. Some marketers might well choose
to scrap their site and start all over again (which isn’t a bad idea if
your site isn’t a monster), but for others who have a good flow of
traffic and great amount of reputation and subscribers, restarting isn’t
an option.

So, what do you do if you’re hit with a Google penalty?

Act Quickly

The first thing you need to understand here is that time is of the
essence. The longer you wait to start recovering your rankings in the
SERPs and traffic, the more money you are going to lose (or not make,
same thing). Further, your reputation is going to take a hit, meaning
even your most loyal clients might start wandering over to the other
side of the fence to see where the grass is greener.

Your first order of action should be to audit your entire website.
Determine whether you have an algorithmic or manual penalty and then
pinpoint the cause. That’s the first area you should focus on. Typical
Google penalties include black hat SEO practices, buying links,
low-quality or duplicate content, high-bounce rates, on-page strategies
deemed manipulative, spamming and low-quality backlinks, so be prepared
to tackle those issues.

Depending on which update from Google caused the penalty (e.g. Penguin,
Panda, Hummingbird, etc.), your course of action will be dictated by the
latest fixes. Take a deep look into your messages on your Webmaster
Tools account and look for communications from Google that might have
warned you (such as the Web Spam Team).

Take This Time to Fix Everything

Of course, you can just fix the problem as stated by Google and move on,
but it’s much wiser to use this as an opportunity to clean up your
entire site. Take a long, hard look at your practices Ð was this
penalty an anomaly or have you been toeing the line in terms of white
hat SEO practices? Run an analysis on your site with Hubspot or Nibbler
and fix up any code errors, warnings or other problem areas that are
holding your site down.

Any backlinks (aka inbound links) that are coming into your site that
are low-quality or “bad” should be removed immediately. This can be an
arduous process if you have a lot of links, but using tools such as
Moz’s Open Site Explorer, you can expedite the process. Using these
tools, check out all the websites that are linking to your site and
really evaluate which are “good” sites that are beneficial to your
ranking and/or business. Get rid of any sites that might be bringing
you down (especially if those sites are the penalty trigger). Don’t
only remove these links, but construct a list of them and request Google
disavow them from your attributable backlinks.

Submission to Google

Once your site is completely fixed up, if your penalty was manual, you
can submit a reconsideration request to Google. If your penalty was
algorithmic, you have to wait until the next time Google updates its
algorithms (this can happen a few times a day or once a week Ð Google
doesn’t release this information unless it’s a large update like
Hummingbird or Panda). Either way your site’s recovery is completely in
the hands of Google’s team. But by keeping a detailed record of all the
changes you made to come into compliance, you show that you are eager to
play by their rules. Going above and beyond what you were penalized
will look good in the eyes of Google’s team and you will likely be
reinstated to your former glory much faster than not.

If your websites are WordPress blogs you may want to look into the “SEO
Pressor” WordPress plugin that helps with Google ratings for your blog.

Check it out now at:

 

Comments (0) Posted in: SEO,Traffic Secrets — Craig Dawber @ 9:00 am

Are You Retargeting Your Visitors?

Did you know that only about 20% of all first-time visitors to a website
will become a conversion on that visit? That means 80% of your site’s
visitors are leaving without converting, even if they want to. With
shopping cart abandonment making major waves in the eCommerce industry
because of how recoverable these consumers are (studies show that about
68% of all abandoned shopping carts can be recovered), it only makes
sense that the people who bounce off your site are recoverable as well,
even if you don’t run an eCommerce site.

What is Retargeting?

If you don’t know what retargeting is, it’s a simple concept. You place
a code in your site’s footer (typically JavaScript) and that code
compiles a list of all your site’s visitors. When someone comes to your
website, the code implants a cookie into their browser that acts like an
“on” switch for advertisements.

Then, as your visitor browses other sites on the internet, as they come
to sites that have ads on them, the cookie you left in their browser
activates your site’s ad. This helps do a number of things, including
keeping you fresh in their minds, reminding them that they might have
wanted to make a purchase with you or simply creates another avenue to
your website.

The point here is that you are getting advertised across the web to an
extremely targeted audience: people that have already expressed interest
in your website. Whether they left to look for better offers, they left
the stove on or had to run into a business meeting, you get another
crack at them by simply adding some code to your website and running a
few ads.

But Won’t People Find this Intrusive?

Of course, some places people absolutely hate targeted ads, such as ads
that hit on keywords from people’s emails. This is intrusive and likely
to backfire unless you’re a fairly large brand. Nobody wants to think
that a penis enlargement cream site is filtering through their emails
and placing ads on their Gmail account!

But with retargeting, your ads will actually provide people with a
better, more individualized browsing experience since the ads will be
tailored to their interests. It’s always important to think about how
your ads will be perceived by your audience. There’s a fine line
between being intrusive and being customized and the best websites walk
this line perfectly.

Retargeted Emails

Of course, not every internet marketer’s site lends itself to
retargeting code and ads. Some marketers will do better to retarget
their visitors through email campaigns. It’s important that you
re-contact people who fell out of your sales funnel so you can bring
them back in.

As with the shopping cart abandonment, there’s no telling why the person
fell out. They could have simply been distracted by a football score
and forgot to go back. The power could have went out, any number of
things could have happened so assuming that everyone who bounced from
your site did so because they didn’t like what they saw is faulty
thinking that leads to zero sales.

What do you have to lose by sending out some emails saying, “Hey, we’ve
been thinking about you and we want you to come back! Here’s 10% off
your next order” or “Did you forget about us because we didn’t forget
about you! We figured you might have some questions so let’s set up a
time to chat so I can answer them for you!”

The point is, you miss all of the sales that you don’t reach out and
grasp, so retargeting visitors can only result in sales, what’s the
worse that can happen, they ignore you? Well, right now if you aren’t
retargeting, you’re the one ignoring them!

To discover how to retarget and remarket like the pros, you’ll want to
check out Remarketing 101.

Click here to check it out:

Comments (0) Posted in: Traffic Secrets — Tags: — Craig Dawber @ 10:43 am
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Are Your Marketing Tools Helping You Reach the Right People?

Marketing is all about reaching the right people at the right time.
Unfortunately that can turn into a guessing game if you don’t have the
right tools. The marketing tools that we use are essential to our
success so if you’ve just been “winging it” or going on intuition,
you’re only selling yourself short.

Use Marketing Tools to Reach Your Audience

Here are some of my personal favorite marketing tools that will help you
find the right people to get your message, product or service in front
of. Of course, you will need to know your target demographic first, but
after you do, these tools will help you engage with the right
influencers in your industry, the most active fans and most of all, your
motivated buyers.

1. Lead Social. While you will have to pay to use this social media
tool, it’s one of the best in the game for anyone marketing on Facebook.
What it does is it measures your Return on Investment (ROI). Your
Facebook ROI is crucial for your budget so if you aren’t reaching the
right people, then you’re just throwing money out the window. Lead
Social works by assigning a monetary value to each of your Facebook ads
and regular posts. In addition, Lead Social highlights users that are
engaging with your content the most, giving you an opportunity to reach
out to them, follow up with them, thank them, whatever. What you get is
real time statistics on how much value you are getting out of each of
your posts and ads. Then, just replicate your most valuable posts and
ads (and boost them) so you reach people in the places it does the most
good.

2. Tactics Cloud. This is one of my favorite Twitter tools of all time
because it lets you target any person you want on Twitter. Find
relevant users and follow them for follow backs. You can search for
groups of users by location, keywords, who they’re following, who is
following them, etc. Essentially, this is the ultimate search tool for
Twitter marketers, giving you a direct route to the people you need to
reach.

3. Little Bird. If you are trying to build relationships with
influencers in your industry, Little Bird is the tool you need to find
them. This shows you who you should be following as well as people that
should be following you. Basically, you can think of this tool as a
matchmaker, all you have to do is reach out and build the relationship.

4. GroupHigh. My final tool for reaching the right audience that I keep
in my belt is GroupHigh. While this is another paid tool, it’s a
valuable one. This gives you an enormous database of bloggers from
which to search and the ultimate search tool to do it with. You can find
the bloggers that you need to get in contact with, get their contact
info and keep up with all of their latest posts. GroupHigh also lets
you track your outreach efforts and relationship building.

All in all, I highly recommend all of these tools if you’re really
trying to reach the right people in your industry and your target
demographic. Of course, if you’re not on Twitter, it doesn’t make sense
to get a Twitter tool and the same goes for Facebook tools with
Facebook. But it serves your best interest to check out the tools that
are out there for each social media platform you are on and beyond.

And no matter if you’re getting traffic from social media or anywhere
else it’s vitally important that you’re always tracking all of your
links which allow you to automatically track conversions and profit/loss
down to the link.

One of the easiest tracking softwares to use is called Ad Trackz Gold.

Click here to check it out:

Comments (0) Posted in: Tools & Resources,Traffic Secrets — Craig Dawber @ 10:08 am

Choose the Right Social Media Platform with This Simple Question

I’ve said it before and I’ll say it again: when it comes to social media, you shouldn’t have a problem putting all of your eggs in one basket if you don’t have the time or budget for an extensive social media campaign. There’s nothing worse (in terms of social promotions and brand imaging) than putting social widgets on your website only to lead to malnourished, underwhelming social media sites.

The Importance of Updating Social Media

When a viewer gets to a neglected social media page, a few things happen. First, your lead might think you are out of business. They also might think they are in the wrong place. Third, they might just assume that you don’t care about your customers (or don’t care in general) and just write you off as an option for buying.

The bottom line? If you’re not going to update every one of your social media pages constantly, it’s better to cut your losses and just delete the accounts. Of course, social media is super-important, so a better option would be to delete all but one, but which one?

The One Question that Tells You Which Social Media is Right for You

The best way to figure out which social media platform should be your main focus is to ask yourself the following question: If I only had to use one social media platform for the rest of my life, which would it be? This might seem simplistic, but let’s look deeper into the question.

What is in a social media platform for you? Do you need pictures of your products to get visitors over to your affiliate sites? Is your marketing based on real-time actions? Are you a B2B or B2C marketer? In short: what drives customers to your site?

When you know what your audience is doing, you know what you need to do. For example, if you are an affiliate marketer for Amazon and your only social media presence is to share reviews, having a Facebook account set up where you can share links complete with pictures might be your best bet. On the other hand, if you only deal with flash sales online, Twitter will allow you to stay plugged into the pulse of your audience so you can reach them as it happens. Looking to land higher-ups in the company and sell them software? LinkedIn has the largest amount of professionals so that’s where you will want to be.

The key here is to recognize what each of the social media platforms means for your specific means of promotion. If you only want to pin up items that you are reviewing and then forget about them, Pinterest might be the way to go since you won’ t have to deal with answering questions from posters and commenters.

When You Have It, Run With It

Of course, if you can’t decide on which social media platform you’d choose if you could only choose one for the rest of your life, there’s a very simple option: look at your Google Analytics and see which social media sites are driving the most traffic to your websites. Then, take a serious look at how much time you’ve put into each of those sites.

Are you getting 20% of all your traffic from LinkedIn but only spending 5% of your time there? Then increasing your effort on LinkedIn might be a good strategy over focusing on another platform that brings in 30% of your traffic but takes up 85% of your time.

If you’re looking for a powerful software tool (that runs right in WordPress) that tracks your social media metrics including Twitter, Facebook, Google+, Pintrest & more, then you’ll want to check out Social Metrics Pro.

Click here to check it out:

Comments (0) Posted in: Social Marketing,Traffic Secrets — Craig Dawber @ 8:58 am
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Linkbuilding For 2015: Express Links vs Implied Links 101

It’s been recently discovered that Google has submitted a patent that
should change the way linkbuilding is done in a drastic manner. We’ve
all been aware of the linkbuilding penalties that Google has been
handing out for the abuse and misuse of links, so it’s no surprise to
see them taking action. In fact, this has been coming for a while, it’s
just unclear how many people truly expected this kind of superb fix:
implied links.

Under our current understanding of linkbuilding, ‘express links’ are the
only types of links that are beneficial to a site’s ranking. An express
link is your standard link that leads back to the webpage by embedding
(or just plain pasting) the URL on a page. For example,
http://www.Google.com is an express link. These are the links that are
being used in negative SEO and link building schemes, as well as by
honest internet marketers like you and me.

Enter the Implied Link

But now, Google is poised to swing the emphasis from express links to
what are being called ‘implied links.’ Implied links do not actually
have to include the URL to the website, they are simply implied by the
mere mention of the website (or brand, product, service, etc.). This
means that mentions and citations are going to be the next wave of
linkbuilding, mostly because they are much harder to manipulate in order
to score higher rankings in the SERPs.

This isn’t to say anything of nofollow links, we expect these to stay
pretty heavy in the algorithm, but just to say that implied links are
going to weigh a lot more than express links. Granted, this is mostly
educated speculation right now, but the patent filed by Google certainly
makes it clear that implied links are a real thing and will matter.

Reference Queries and Brand Mentions

But the changes aren’t stopping there. Not only does the Panda patent
talk about express and implied links, but authority calculation will now
also be affected reference queries. This is essentially a road map that
starts with a very specific query that ends up in a very specific
location. In other words, if 80% of all queries into “soda pop” end up
on Coca Cola’s page and not Pepsi’s, Coca Cola will benefit from the
reference query weight of “soda pop.”

This helps ensure that Google is directing searchers to the right pages
by sending them to the places that others have found success. This
determines popularity of the page by query entry, thus adding to the
authority of the site. Basically, this is just another way to improve
the visitor experience so keep focusing on making sure you are giving
your audience exactly what they want. The better you answer their
questions and meet their needs, the better your reference query scores
will be.

As for brand mentions, this is just another term for implied links.
They are also called mentions and if you want your brand to carry
authority, you simply need other sites to talk about your brand and/or
website. This is going to change the outlook on blogging since now you
don’t really need anyone to place an express link in their blog, only
talk about you as an authority or in some similar form.

If you want to do link building the right way (that won’t get your
banned or penalized by Google), you’ll want to follow the Advanced Link
Building Course.

Click here to check it out:

Comments (0) Posted in: Tools & Resources,Traffic Secrets — Tags: — Craig Dawber @ 7:46 pm