Choose the Right Social Media Platform with This Simple Question

I’ve said it before and I’ll say it again: when it comes to social media, you shouldn’t have a problem putting all of your eggs in one basket if you don’t have the time or budget for an extensive social media campaign. There’s nothing worse (in terms of social promotions and brand imaging) than putting social widgets on your website only to lead to malnourished, underwhelming social media sites.

The Importance of Updating Social Media

When a viewer gets to a neglected social media page, a few things happen. First, your lead might think you are out of business. They also might think they are in the wrong place. Third, they might just assume that you don’t care about your customers (or don’t care in general) and just write you off as an option for buying.

The bottom line? If you’re not going to update every one of your social media pages constantly, it’s better to cut your losses and just delete the accounts. Of course, social media is super-important, so a better option would be to delete all but one, but which one?

The One Question that Tells You Which Social Media is Right for You

The best way to figure out which social media platform should be your main focus is to ask yourself the following question: If I only had to use one social media platform for the rest of my life, which would it be? This might seem simplistic, but let’s look deeper into the question.

What is in a social media platform for you? Do you need pictures of your products to get visitors over to your affiliate sites? Is your marketing based on real-time actions? Are you a B2B or B2C marketer? In short: what drives customers to your site?

When you know what your audience is doing, you know what you need to do. For example, if you are an affiliate marketer for Amazon and your only social media presence is to share reviews, having a Facebook account set up where you can share links complete with pictures might be your best bet. On the other hand, if you only deal with flash sales online, Twitter will allow you to stay plugged into the pulse of your audience so you can reach them as it happens. Looking to land higher-ups in the company and sell them software? LinkedIn has the largest amount of professionals so that’s where you will want to be.

The key here is to recognize what each of the social media platforms means for your specific means of promotion. If you only want to pin up items that you are reviewing and then forget about them, Pinterest might be the way to go since you won’ t have to deal with answering questions from posters and commenters.

When You Have It, Run With It

Of course, if you can’t decide on which social media platform you’d choose if you could only choose one for the rest of your life, there’s a very simple option: look at your Google Analytics and see which social media sites are driving the most traffic to your websites. Then, take a serious look at how much time you’ve put into each of those sites.

Are you getting 20% of all your traffic from LinkedIn but only spending 5% of your time there? Then increasing your effort on LinkedIn might be a good strategy over focusing on another platform that brings in 30% of your traffic but takes up 85% of your time.

If you’re looking for a powerful software tool (that runs right in WordPress) that tracks your social media metrics including Twitter, Facebook, Google+, Pintrest & more, then you’ll want to check out Social Metrics Pro.

Click here to check it out:

Comments (0) Posted in: Social Marketing,Traffic Secrets — Craig Dawber @ 8:58 am

Is Twitter A Time Waste Or A Powerful Business Tool?

twitterIs Twitter A Time Waste Or A Powerful Business Tool?

Ever since the interception of this powerful microblogging platform known as the Twitter, both online and offline business owners are rushing to get their own pieces of cakes and hopefully finding something beneficial for their respective businesses. Whether Twitter is a time waste or a powerful business tool is very personal and it very much depends on how you spend your time on Twitter.

You could be spending hours on twitter sending messages telling the world what you ate for lunch or what are you planning for dinner. Similarly, you could also be spending the same amount of quality time tweeting messages that sell your business or create a brand for yourself. So, which are the upsides of Twitter that you can fully make use of to maximize your business profits?

1. Ability To Keep In Touch With The World In Real Time

Honestly, what beats the ability to be able to send your contacts message any time and where in the world in real time? Your followers get updates about you or your business on the go and this sort of communication is very important in building up healthy business relationships. Always remember, communication is the key to the success of your business.

2. Build Up A Brand Name For Yourself

Have you ever thought of how powerful a tweet message from a popular web celebrity can get? There are many cases of famous bloggers who tweeted an affiliate link in less than 140 characters and made $800 plus profit within a day and that makes $24,000 a month! This could be your long term goal as a business owner and tweeter and that is to build up your massive number of followers and also your own brand name along the course.

3. Messages Kept Short And Straight To The Point

This is no need to beat about the bush if you want to sell your business well. Do not underestimate the power of the 140 characters message that you can send through Twitter because this is where you are going to convince your followers to click on the link and read what you have for them! Make use of words like “Secrets Revealed”, “Tips To…” or even “ Learn How To…” because these are the hypnotic money making words that have proven to bring a higher Click Through Rate (CTR). Humans are curious creatures.

If you are able to follow these strong points and advantages to your best then Twitter is definitely on your side of the game. If you have been discouraged by someone telling you that Twitter is a waste of time for your business, then prove them wrong with these believes and techniques. Always bear in mind that branding is very important in building up your business and be thankful that such a powerful microblogging tool has surfaced to meet your business needs.

Inbox Supremacy

Tweeting your way to a Successful Internet Business Venture

twit7Introduction to Twitter

There are many great web 2.0 services out there from the point of view of internet marketing and one of the most interesting new additions to that list is Twitter.  Anyone that lives in the western world has heard about Twitter by now as politicians in the US federal government were using it during the last State of the Union Address to give real time reactions to what they were hearing President Obama discuss.

This same Twitter that is used by politicians, athletes, actors and other celebrities can be put to good use by you for your internet business.  How exactly can you get this done?  You will do it by the same method that you would use to gain access at any other web 2.0 site.  Simply put, it is to build up a list and then market to that list in order to get them to visit your website and do whatever it is that makes you money on your site.

The Setup

Before you can do anything else, you obviously need to sign up for a Twitter account.  You can do that by going to their website and signing up through the registration link.  The process is self-explanatory, so just follow the steps on the screen and you should be up and running in a few minutes.

Twitter is essentially a service that allows you to write mini-blog posts of just a few lines that will then be sent to everyone that has signed up for your Twitter feed.  A post is known as a Tweet and it is through making these Tweets that you actually allow your list to follow what you are doing.

The trick is to build up a list of people that follow your Tweets.  The best way to do this is to offer free demonstrations of what your product can do.  Post on other people’s profiles with links to your own Twitter feed and whenever you Tweet make sure that you offer free bonuses or something else that would make people want to click through to your website and take a look at what you have to offer.  If you have marketed on any other web 2.0 site before, you will recognize this method as being a modified version of the generic plan of attack that tends to produce the best success from these types of websites.

Final Thoughts

Make sure that you are always working towards building the list of people that are following your Tweets.  Just because you have a lot of people doesn’t mean that they can’t suddenly leave your list or even worse just get bored with Twitter and stop logging in.  List numbers do not necessarily equate to sales, so continue using the above tips to build your list of followers as large as you possibly can.

In the end, also realize that the more serious content you give, the more interest your website will get in return.  For that reason, give good quality freebies through your Tweets rather than just token marketing gestures.

Comments (0) Posted in: Social Marketing — Craig Dawber @ 5:07 pm

Facebook Vanity – Get Your Own Name or Brand

facebook

This weekend ( Saturday, June 13th, at 12:01am) Facebook will introduce vanity urls for their Facebook members. What this means instead of having a facebook url with a million numbers on it, you could now have

facebook.com/yourname. Unfortunately, this has it’s downside as most thing’s in life. How many people out there have the same name as you, and how many people are out there already trying to game the system for potential profit.

Protecting Your Trademark/Identity
We’ve already seen plenty of this on Twitter, and how several “fake” celebrities and accounts have been made. We are guaranteed to see the same thing happen all over again with Facebook. However, Facebook already knows this and they aren’t planning on letting this go unnoticed. If you already have a trademarked name that you want to use and protect, head over to this page and fill out this form. It’s best to try and get your name once the registrations go live, rather than have to deal with a legal battle later on.

Using Facebook Vanity URL for Profit
Just like a domain, have a facebook.com/keyword url can be very profitable. Think about how much more convincing your offer or page will look, if you have facebook.com/legal or facebook.com/ringtones. The average user would almost assume that was an offer or product endorse, or from Facebook direct.

When Vanity URLs Go Live & How
The flood gates will open at Saturday, June 13th, at 12:01am. http://www.facebook.com/username/ is the url you will need to access to create a vanity url for your facebook account. Once you’ve chosen a vanity name, there is no changing or going back… choose wisely!

Comments (0) Posted in: Social Marketing — Tags: — Craig Dawber @ 4:13 pm
Inbox Supremacy