Blogging: What’s Really Important?

Some people are still holding onto the adage that “if you build it, they will come” When people apply this saying to blogging, they’re essentially believing that if they simply build the blog and write articles every day, the traffic will come. While it’s true that the traffic you do get will want to read something when it arrives at your blog, there’s really no need to wear yourself out making sure you have new content posted all of the time.

That’s because when it comes to blogging, the writing part is important, but it may not be the most important thing that needs to be done. Some blogging experts believe that marketing is what really matters. If you think about it hard enough, you will probably agree that marketing is a very important, if not the most important aspect of blogging.

Blogging for fun or leisure is one thing, but blogging to make money is very different. When you blog to make money, you are doing business, and good marketing is the key to any successful business model. Successful blog marketing involves just as much writing as actually posting on your blog.

To market your blog you will have to write an article that hints at one of your blog posts. Post that article on an article submission site such as Ezines.com. Then take that article and rewrite it about two or three times. Take those rewrites and post them on web 2.0 properties such as Squidoo or Hubpages. Also consider posting the third rewrite on isnare.com because this article submissions site will not only publish your article on its own site but also on other sites all over the internet.

Be sure to keep an active hyperlink somewhere in the article so that users can click on the link and go to your blog. Doing the above article and web 2.0 submission will allow you to get plenty of backlinks . The more backlinks you have, the better ranking you will have in the search engines. A good amount of backlinks is the key to getting droves of traffic to your website.

Since you can’t really make money from your blog without traffic, it’s best to focus on what will get the traffic rather than spend hours upon hours filling your blog with pages and pages of blog posts. It is still recommended that you update your blog on a regular basis. You can do it once a week at a minimum, and if you can do it daily, there’s no problem with that.

The only time a problem arises is when you notice you’re doing more blogging than marketing or if you see you’ve done no marketing at all. If you haven’t done the marketing, you simply won’t get the traffic, and if you are selling anything on your blog, you won’t get any sales.

Some people believe they can simply drop a few links in their forum signatures or in Yahoo answers. But one of the most effective methods for getting traffic to your blog is article marketing. You can also purchase pay per click ads. However, if you’re new to marketing, pay per click may not be the best choice. You can easily blow through your entire life savings if you don’t know what you’re doing.

Blogging is a great way to make money online, but if making money is the goal for you, remember you’re running a business, so you have to do what business owners do to get the word out. Marketing is key.

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Comments (7) Posted in: Pro Blogging Tips — Craig Dawber @ 3:16 pm

7 Responses to “Blogging: What’s Really Important?”

  1. rumen says:

    Hi Craig,

    This is a clear and explanatory article
    for money blogging.

    Thank you
    Rumen

  2. Craig Dawber says:

    Hey Rumen,

    Thanks for your comment!

    I’m glad you like it 🙂

    I’m here to help!

    Craig

  3. Vic says:

    Hi Craig,

    I have one question. Do i need to wait until my blog have multiple pages before i can start driving traffic? Thanks.

    Vic

  4. Craig Dawber says:

    Hi Vic,

    My advice would be to get at least 15 pages of content up before you start sending traffic but it doesn’t really matter that much as your posts if done correctly will bring you traffic in for years to come.

    I’d also make sure you have a “All in One SEO Plugin” installed before you post as this will help with SEO.

    If you don’t have this pluggin let me know and ill find the link for you.

    Let me know if I can help with anything else.

    Craig

  5. Vic says:

    Thanks Craig,

    But i have another question;

    1. All in one SEO pluggin is wordpress plugin, right? Whats the main purpose/benefit by having the pluggin installed in my wordpress blog?

    2. Could you find the plugin link for me? and i hope you can teach me how to use it and tell me about ‘do & don’t’ when using it. Thanks.

    Vic

  6. Craig Dawber says:

    1. WordPress out of the box is not optimized well from a search engine perspective. This plugin helps with improving how each post and page is optimized and also helps to prevent your blog from showing duplicate content.

    2. Here’s the link:

    http://wp.uberdose.com/2007/03/24/all-in-one-seo-pack/

    3. It’s pretty easy to setup, have a go and if you have any problems then get back to me.

    Craig

  7. Tom Harvey says:

    Craig

    Great post with some really useful tips and tricks for those of us new to blogging. Will check out isnare as haven’t looked at that before.
    Thanks

    Tom

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